12 06 11 practically green presentation

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12 06 11 practically green presentation

  1. 1. People ChangeWhen TheirColleagues Change:Social MediaMotivating Action atWorkBehavior Energy & Climate ChangeConferenceDecember 2011
  2. 2. New Unilever Australia Campaign2 CONFIDENTIAL
  3. 3. New Unilever Australia Campaign3 CONFIDENTIAL
  4. 4. New Unilever Australia Campaign4 CONFIDENTIAL
  5. 5. Why? • Only way to achieve the growth we envision over next 10-30 years • We frankly can’t do it unless everyone is involved • Small actions, big difference themeEmma Peacock, Corporate Affairs,Australia & New Zealand5 CONFIDENTIAL
  6. 6. The Impact Savings: Sustainability culture saves DuPont billions Environment: Carbon, energy, waste, health, water goals Market Performance: High sustainability firms outperform low sustainability firms in both stock market and accounting performance (HBS, 11/2011) Talent: 92% of Generation Y is more likely to work for an environmentally-friendly company. 63% of all women surveyed want their companies to become more sustainable.6 CONFIDENTIAL
  7. 7. Importance of adding visibility to efforts Social norms in the workplace are powerful influencers Sustainability norms often invisible Social media can bring visibility to social norms and influence behavior…in the workplace  READ Cialdini if you haven’t7 CONFIDENTIAL
  8. 8. Sustainability 2.0: Over 50 global companies are using social media to promote sustainability engagement 76% of sustainability professionals believe investment in sustainability-themed social media will help gain market share or increase the size of the overall market Companies increased internal recognition of sustainability goals by 10-15% through use of social media and had increased compliance with strategies SB Insights Report, 20118 SBCONFIDENTIAL
  9. 9. Sustainability themed social media looks like? Social comparison tools  Building Dashboard Network Social collaboration tools  Zimride Social recognition platform  Practically Green9 CONFIDENTIAL
  10. 10. Building Dashboard Network/Oberlin10 CONFIDENTIAL
  11. 11. Zimride/Harvard11 CONFIDENTIAL
  12. 12. Practically Green/Seventh Generation12 CONFIDENTIAL

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