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Climate Persuasive Services:   changing behavior towards low- carbon lifestyles Jorge L.  Zapico, Marko Turpeinen, Nils Br...
starting with  the context 01
 
 
 
 
 
 
So what can ICT do for environmental sustainability? How can these tools be used for reducing environmental problems? Thin...
But one thing that keeps coming back is: awareness, awareness, awareness.
Captology: Computers are persuasive technologies. That makes sense!
Now, persuasion is a central part of our research.
Key technologies for climate persuasion 02
1. Mobile phones
2. Pervasive sensors
3. Social media
Some identified themes and opportunities 03
Opportunity 1 If you need to change something, first you need to measure it: Tracking carbon footprint
 
 
Anti-climate persuasive services
 
 
How do these tools work?  Captology principles at play: Principle of Self-Monitoring Principle of Social Comparison Princi...
Opportunity 2 You do me too Breaking the tragedy of the commons using social media
 
 
 
 
Captology principles at play: Principle of Social Facilitation Principle of Reciprocity Principle of Social Comparison Pri...
Opportunity 3 It’s easy to be green Facilitating and praising green behavior
 
 
Captology principles at play: Principle of Reduction Principle of Praise
Conclusions and discussion 04
There are many existing applications that use computing technology to try to create awareness and to help the users to red...
Climate persuasion ICT applications that change personal attitudes regarding climate change and/or that change behaviour t...
Analyzing existing applications: Their use of persuasion principles The impact in the users Helping in designing new ones:...
Enhance the principle of tailoring Effortless accuracy Credibility for more responsibility
Use a mass principle of cause and effect Make the green normal, not the normal green Make it fun It’s a mobile world
Thanks! Gracias! Tack! Questions? Preguntas? Frågor? Jorge L.  Zapico [email_address] twitter.com/zapico www.itsagreenmobi...
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Climate Persuasive Services

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Presentation at Persuasive 2009 conference at Claremont, CA.

Published in: Technology, News & Politics
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Climate Persuasive Services

  1. 1. Climate Persuasive Services: changing behavior towards low- carbon lifestyles Jorge L. Zapico, Marko Turpeinen, Nils Brandt Persuasive 2009 KTH The Royal Institute of Technology Stockholm, Sweden Centre for Sustainable Communications Media Technology / Industrial Ecology
  2. 2. starting with the context 01
  3. 9. So what can ICT do for environmental sustainability? How can these tools be used for reducing environmental problems? Things like: optimization, dematerialization, virtual presence…
  4. 10. But one thing that keeps coming back is: awareness, awareness, awareness.
  5. 11. Captology: Computers are persuasive technologies. That makes sense!
  6. 12. Now, persuasion is a central part of our research.
  7. 13. Key technologies for climate persuasion 02
  8. 14. 1. Mobile phones
  9. 15. 2. Pervasive sensors
  10. 16. 3. Social media
  11. 17. Some identified themes and opportunities 03
  12. 18. Opportunity 1 If you need to change something, first you need to measure it: Tracking carbon footprint
  13. 21. Anti-climate persuasive services
  14. 24. How do these tools work? Captology principles at play: Principle of Self-Monitoring Principle of Social Comparison Principle of Social Facilitation Principle of Reduction
  15. 25. Opportunity 2 You do me too Breaking the tragedy of the commons using social media
  16. 30. Captology principles at play: Principle of Social Facilitation Principle of Reciprocity Principle of Social Comparison Principle of Normative Influence Principle of Social Learning Principle of Competition, Cooperation and Recognition
  17. 31. Opportunity 3 It’s easy to be green Facilitating and praising green behavior
  18. 34. Captology principles at play: Principle of Reduction Principle of Praise
  19. 35. Conclusions and discussion 04
  20. 36. There are many existing applications that use computing technology to try to create awareness and to help the users to reduce their carbon dioxide emissions. What can be do from a captology perspective?
  21. 37. Climate persuasion ICT applications that change personal attitudes regarding climate change and/or that change behaviour towards reducing greenhouse gases emissions.
  22. 38. Analyzing existing applications: Their use of persuasion principles The impact in the users Helping in designing new ones: Using persuasive principles in a more conscious way to improve the effectiveness.
  23. 39. Enhance the principle of tailoring Effortless accuracy Credibility for more responsibility
  24. 40. Use a mass principle of cause and effect Make the green normal, not the normal green Make it fun It’s a mobile world
  25. 41. Thanks! Gracias! Tack! Questions? Preguntas? Frågor? Jorge L. Zapico [email_address] twitter.com/zapico www.itsagreenmobileworld.com www.persuasiveservices.org

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