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Applying social metrics to product evaluation
September 28, 2012
Market Trend – a demand for transparency




                                           2
The Triple P Approach (aka the triple bottom line)




    Planet              Planet        People   Planet        People
               People

          Profit
                             Profit                 Profit



1980’s to mid 1990’s        late1990’s           2000’s, balance?




                                                                      3
Environmental product evaluation
                         • Consensus on LCA methods
                           and approaches

                         • Increased customer
                           demand and familiarity w/
                           footprints

                         • Acknowledgement that cost
                           efficiencies and reduced
                           environmental impacts are
                           achievable

                                                       4
DSM: Bright Science, Brighter Living




         “We can not be successful in a
         society that fails.”
                          Feike Sijbesma, CEO




                                                5
Social impacts: a driver for innovation and growth
How can a business create
profitability while
reducing its
environmental impact and
increase the quality of life
for people involved in
making and consuming
the company’s products?
                                Find the balance

                                                     6
Developing the approach



   Get                       Gain
             Road-test                  Standardize
Acquainted                Cooperation




              Keep it simple!


                                                      7
What makes the social metrics approach unique?


                                       Supply Chain
                                                      Value Chain
                                              Includes the Value Chain
  Along the Lifecycle


                                                          +
                                                                Both + and – Impacts
                                                                Allows for Improvement
Addresses Employees, Communities, Consumers
                                                          -
                                                                                 8
Defining social stakeholders, themes & aspects
 Stakeholder Group       Themes                 Aspects
                                       Healthy and safe working
                                       conditions
                         Working
     Employees                         Remuneration
                        Conditions
                                       Prevention of underage
                                       workers
                                       Healthy and safe living
                        Community      conditions
  Local Communities
                       Development Local employment
                                       Provision of education
                      Health and Well- Health condition
     Consumers
                           being       Comfort



                                                                  9
Creating business value
• Prerequisites: compliance with company values and
  international standards and internal coordination is
  essential for acceptance
• Increases visibility into the supply chain
• Helps companies identify and manage potential risks
• Creates new opportunities for innovation and value
  propositions
• Allows for enhanced sustainability communication to
  stakeholders

                                                     10
Environmental or financial or social indicators?



                 Planet            People




                          Profit




                                                   11
Not a trade-off



                  Planet            People




                           Profit




                                             12
PRé and DSM’s social roundtable efforts
• Conceived in early 2011 (PRé and several industry members)
• Proposes a common approach for measuring and assessing
  the social impacts of products from a life cycle approach
• Creates a platform for shared learnings
• Three primary aspects
   – Harmonization of approaches
   – Dissemination
                                        Harmonize                   Inspire
   – Collaboration

                                                         Start
                              Engage                   mapping      Influence   Influence
                                         Scan other
                               other                   common         other       major
                                         initiatives
                            companies                  model and   companies    initiatives
                                                        method
PRé and DSM
PRé provides organizations with      DSM provides nutritional and
methods, tools and support to        pharmaceutical ingredients and
measure and improve sustainability   performance materials to B2B
from a life cycle perspective.       customers worldwide.

• In more than 21 countries          • Global company, employing 22,000
• Serving more than 2,500 clients    people. AR 9 bio eur. Headquarters in
                                     The Netherlands
• Client industries ranging from     • Recognized as one of the industry
chemicals to retail to food &        leaders by SAM (DJSI)
agriculture                          • Mission: Bright Science. Brighter
                                     Living




                                                                        14
J. Renée Morin
  Name
Pré North America
President, morin@pre-sustainability.com
   Job Title| <lastname>@pre-sustainability.com

Jacobine J. Das Gupta – Mannak
Royal DSM The Netherlands
Corporate Sustainability Manager, jacobine.dasgupta@dsm.com

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Tools in Focus: The Evolving Landscape of Social Metrics

  • 1. Applying social metrics to product evaluation September 28, 2012
  • 2. Market Trend – a demand for transparency 2
  • 3. The Triple P Approach (aka the triple bottom line) Planet Planet People Planet People People Profit Profit Profit 1980’s to mid 1990’s late1990’s 2000’s, balance? 3
  • 4. Environmental product evaluation • Consensus on LCA methods and approaches • Increased customer demand and familiarity w/ footprints • Acknowledgement that cost efficiencies and reduced environmental impacts are achievable 4
  • 5. DSM: Bright Science, Brighter Living “We can not be successful in a society that fails.” Feike Sijbesma, CEO 5
  • 6. Social impacts: a driver for innovation and growth How can a business create profitability while reducing its environmental impact and increase the quality of life for people involved in making and consuming the company’s products? Find the balance 6
  • 7. Developing the approach Get Gain Road-test Standardize Acquainted Cooperation Keep it simple! 7
  • 8. What makes the social metrics approach unique? Supply Chain Value Chain Includes the Value Chain Along the Lifecycle + Both + and – Impacts Allows for Improvement Addresses Employees, Communities, Consumers - 8
  • 9. Defining social stakeholders, themes & aspects Stakeholder Group Themes Aspects Healthy and safe working conditions Working Employees Remuneration Conditions Prevention of underage workers Healthy and safe living Community conditions Local Communities Development Local employment Provision of education Health and Well- Health condition Consumers being Comfort 9
  • 10. Creating business value • Prerequisites: compliance with company values and international standards and internal coordination is essential for acceptance • Increases visibility into the supply chain • Helps companies identify and manage potential risks • Creates new opportunities for innovation and value propositions • Allows for enhanced sustainability communication to stakeholders 10
  • 11. Environmental or financial or social indicators? Planet People Profit 11
  • 12. Not a trade-off Planet People Profit 12
  • 13. PRé and DSM’s social roundtable efforts • Conceived in early 2011 (PRé and several industry members) • Proposes a common approach for measuring and assessing the social impacts of products from a life cycle approach • Creates a platform for shared learnings • Three primary aspects – Harmonization of approaches – Dissemination Harmonize Inspire – Collaboration Start Engage mapping Influence Influence Scan other other common other major initiatives companies model and companies initiatives method
  • 14. PRé and DSM PRé provides organizations with DSM provides nutritional and methods, tools and support to pharmaceutical ingredients and measure and improve sustainability performance materials to B2B from a life cycle perspective. customers worldwide. • In more than 21 countries • Global company, employing 22,000 • Serving more than 2,500 clients people. AR 9 bio eur. Headquarters in The Netherlands • Client industries ranging from • Recognized as one of the industry chemicals to retail to food & leaders by SAM (DJSI) agriculture • Mission: Bright Science. Brighter Living 14
  • 15. J. Renée Morin Name Pré North America President, morin@pre-sustainability.com Job Title| <lastname>@pre-sustainability.com Jacobine J. Das Gupta – Mannak Royal DSM The Netherlands Corporate Sustainability Manager, jacobine.dasgupta@dsm.com