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Driving Sustainable Brand Value ThroughCorporate vs. Product Brand Messaging¡ Nick Folland, Group Corporate Affairs Director: Net Positive, Kingfisher¡ Sandi Northey, Marketing & Consumer Communication, Nestlé¡ Lori Zoppel, Global Director of Marketing, Unilever Brand, Unilever¡ Thomas Kolster, Founder and Creative Director, Goodvertising Agency and WhereGoodGrows Sustainable Brands London Conference

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Driving Sustainable Brand Value ThroughCorporate vs. Product Brand Messaging¡ Sandi Northey, Marketing & Consumer Communication, Nestlé Sustainable Brands London Conference

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Driving sustainable brand value throughcorporate and product brand messagingEnhancing the quality of life through good food and beverages, everywhere 1 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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Nestlé in Society: Creating Shared Value andmeeting our commitments Addressing the full value chain with a focus on core business activities where we can make a material difference and value is created for both society and shareholders 2 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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It will not be credible if our activity is only atcorporate brand level CSV and sustainability are embedded at all levels 3 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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Each business and brand contributes in uniqueways to Nestlé CSV and sustainability (sample) Beverage Confectionery Waters Dairy Ice Cream Culinary Nutrition Health Sciences Nestlé Professional Petcare4 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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Product brand teams follow a rigorous process X-functional, full value Monitor and evolve chain approach strategy 7 1 Internal Responsible 6 assessment communication 2 including LCAs 5 3Integrate intobusiness and brand 4 External views:strategy • Consumers • Customers • KOLs Materiality and priority setting 5 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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impact through 3 key focus areas6 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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S’engage and emphasis on quality Nutrition EnvironmentTraceability Farmers & Suppliers Packaging 7 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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Nestlé corporate and product brand messaging,working together8 Nov. 27-28, 2012 Sustainable Brands Conference / Sandi Northey, Nestlé Marketing & Consumer Communication

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Driving Sustainable Brand Value ThroughCorporate vs. Product Brand Messaging¡ Lori Zoppel, Global Director of Marketing, Unilever Brand, Unilever Sustainable Brands London Conference

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NOVEMBER 2012UNILEVER BRANDSUSTAINABLE BRANDS CONFERENCE

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OUR PURPOSE

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UNILEVER SUSTAINABLE LIVING PLAN www.unilever.com/sustainable-living

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Unilever Sustainable Living 2020 THREE BIG GOALS BY Plan:Three big goals

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WE CAN’T DO IT ALONE

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AND WE CAN’T DO IT ONLY WITH OURPRODUCT BRANDS

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CONNECTING CONSUMERS WITH THECORPORATE BRAND

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CORPORATE BRAND ACROSSCHANNELS

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PRODUCT BRANDS PLAY A CRITICALROLE

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CONNECTING EMPLOYEES WITH OURPURPOSE

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BUILDING MOMENTUM WITH EXPERTS

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UNILEVER BELIEVES IN THE POWER OFAND

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Driving Sustainable Brand Value ThroughCorporate vs. Product Brand Messaging¡ Nick Folland, Group Corporate Affairs Director: Net Positive, Kingfisher Sustainable Brands London Conference

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Nick FollandKingfisher Corporate AffairsDirector: Net Positive

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As you’ll seeWe don’t have all the answers

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Between intention & action

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Don’t mention the ‘S’ word

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Dear CustomerWhat is going on?

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The power to modernise & reposition now future big trusted respected dirty orange modernfriendl reassuring y blokey human

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SustainabilityCan be a Brand Halo

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Customer engagement Market shareAwareness Education Trust Engagement Loyalty

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Behind everything we doIs a plan you can trust in