An overview of Carroll's social media and online advertising efforts, including the results of new initiatives taken to grow social media in FY2015 and the development of new FY2016 initiatives for social media and online advertising.
I presented this information to 40 people on the colleges Planning Advisory Committee, including the executive team.
7. NEW: Campaign Tracking
Social Media
Social Media Post Link Clicks to carrollcc.edu
New Users 104
Sessions 2,216
Pages per Session 3 – 4 pages
(site average ranges from 2 - 3)
Average Session Time
12:57
(site average ranges from 3:35 – 3:58)
Bounce Rate
42.89%
(site average ranges from 52.83% -
62.36%)
8. Top 5 Post Links of Total Shared
Social Media
1.
CCTNews: December Nursing Graduates (published
in April)
489 clicks
2. Graduation 2015 Storify 310 clicks
3. CCTNews: December PTA Graduates 179 clicks
4. CCTNews: One Step-Away Grant 173 clicks
5. CCTNews: Students Encouraged to Learn from
Failures at Carroll’s Graduation Ceremony
102 clicks
With exception to free/reduced tuition, like the One Step-
Away Grant, people like to read about people graduating.
19. Mary Ann Davis
Digital Marketer & Strategist
Providing business with strategic marketing
solutions, focusing on digital marketing that
compliments traditional marketing, and
teaching people how to use social media to
promote businesses.
about.me/mary_ann_davis
mary_ann_davis@outlook.com