Traditional ways of marketing, especially interruption advertising, is more and more perceived as an annoyance. Marketing of the future needs to both create value for people AND promote business.
Service Design regards usefulness, usability and desirability, whereas brand communication is mostly concerned with the promise and very little with its delivery. Combined, the two approaches add up to what we call Brand Services – a „give-away service“ that addresses relevant user needs and at the same time conveys a brand message. Instead of just giving a promise Brand Service already deliver on it.
Our 1.5h session contains a short introduction to this new thinking, proposes an operational framework on the topic, and is followed by a hands-on workshop session where you will have the chance to design your own brand service.