1. MARTHA A. SCHAEFER
659 West Road ⬧Temple, NH 03084 ⬧(h) 603-924-0146 ⬧(c) 978-852-6342 ⬧ marthaschaefer16@mac.com
Communications Management
Public Relations ⬧Corporate Communications ⬧Market Positioning & Messaging
Accomplished, dynamic leader who is equally comfortable ringing the opening bell for the Nasdaq or emceeing a cooking competition
for a start-up retail store. A track record of successfully managing corporate relations for companies spanning a broad range ofindustries.
Demonstrated talent for increasing valuation and visibility by clearly communicating long-term benefits of complex products and
markets. Proven ability to consistently work with company leadership and Board of Directors to develop and drive communications
strategies that facilitate effective relationships with customers,shareholders,analysts,and media.Excellent interpersonal and negotiation
skills.. Past President of the Board of Directors for Boston Chapter of the National InvestorRelations Institute. Current board member
of the Greater Peterborough Chamber of Commerce.
Key Professional Skills
Written Communications
A published author with a wealth of communications skills and a proven ability to work with press and media outlets.
• Print and online articles for industry and consumer publications
o Managed firm deadlines and editorial calendars
• Press releases
o Pitched reporters and collaborated to develop story ideas
• Newsletters
o Wrote a monthly newsletter to 2,000 contacts
• Brochures and Advertising
o Developed and produced print and online advertising campaigns. Wrote and produced a corporate gift brochure
and collateral pieces
• Currently publishing a personal blog post three days a week
o Perform fact checking and copy editing to insure quality of writing
o Ability to write in various styles and voices
• Annual Reports
o Developed editorial content to inform potential and current investors
Event Planning
• Monthly cooking demonstrations for MonadnockOil & Vinegar Company.
o Wrote advertising and press releases
o Developed recipes and pairings
• Holiday Book Fair for The ToadstoolBookstore
o Designed advertisements and posters
o Wrote press releases and worked with reporters
o Coordinated with over twenty authors for planning and timing of the event
• Opening and closing of the Nasdaq
o Arranged for all aspects of the events including participation of key corporate management
• Corporate functions including non-deal road shows to investors and Analyst Day
o Prepared and delivered PowerPoint presentations
o Coordinated all travel and scheduling of meetings
• NIRI year-end and holiday parties
o Facilities and catering management at the Isabella Stewart Gardner Museum.
External Communications Management
• Use of audience and social media metrics to influence editorial decisions and advertising
• History of proven public and investor relations outreach through social media and traditional outlets
• Competent in WordPress and Weebly platforms

2. Martha A. Schaefer ♦ Page Two
Professional Work History
MONADNOCK OIL & VINEGAR COMPANY, LLC Peterborough, NH
A unique tasting showroom for healthy oils, vinegars and farm-to-table products.
Store Manager 2014 to 2016
Increased sales over business plan estimates by 300% in the first six months. Continued sales growth generating over 30% growth year-
over-year.
Managed all marketing activities including advertising, newsletter, web site, events, and press.
o Greater Peterborough Business Of TheYear - 2015
o Featured on NH Chronicles news program
o Featured business in November 2015 issue of BUSINESS MONADNOCK
o Monthly cooking contests and demonstrations featuring guest chefs
o Website development and maintenance including videos, recipes and an online store.
o Facebook page management garnering almost 2,000 followers
o Print and online advertising campaign development
o Development of brochures and marketing materials including a joint corporate gift brochure with Ava Marie Chocolate.
Developed and maintained inventory tracking and ordering procedures. Primary interface for all vendors. Researched new products.
Scheduling for four employees.
Community outreach program donating to local fundraisers and charities, resulted in an average of two speaking opportunities to local
community groups per month.
TEMPLE MOUNTAIN MEDIA Temple, NH
President 2012 to 2014
Wrote and published a memoir, Therapeutic Misadventures. Started a blog of the same name that publishes three days a week.
Managed a holiday book fair for the Toadstool Bookstore in Peterborough, NH.
o Attracted more than twenty local and internationally known authors to present their work.
o Wrote press releases and designed posters.
SEACHANGE INTERNATIONAL______________________________________________________________________Acton, MA
A global leader in software and hardware solutions for the television industry with annual revenues exceeding $150M
Director of Investor Relations 1997 to 2012
Reported directly to CFO and CEO, the only otherstaffmembers who maintained direct access to and communications with shareholders
and financial analysts.
• Helped secure $92.5M in net proceeds by planning and contributing to secondary offering that sold over 3 million shares.
• Actively managed all financial reporting; filed SEC documents and led quarterly conference calls, annual shareholder
meetings, and proxy solicitation.
• Identified activist shareholder, conducted research, and alerted management / board, established team of outside advisors to
facilitate negotiations with activist.
• Maintained investor CRM system and investor relations website, ensured system / site compliance with disclosure policies.
• Planned and attended investorevents including non-deal road shows and financial conferences; authored scripts and created
presentations. Presented on behalf of the corporation to investor conferences, often served as sole company representative.
• Organized “Investor Days” in New York, exceeded attendance goals, included several prominent international speakers.
• Developed and conducted perception studies to gauge investor opinions of company.
• Monitored and reported stock activity, institutional ownership, analyst coverage, and street estimates.
• Secured invitations for management to ring Nasdaq bell for 5 and 10 years of public trading.
• Testified during litigation suit.
EDUCATION, PROFESSIONAL DEVELOPMENT & BOARD MEMBERSHIP
Board member Greater Peterborough Chamber of Commerce
Associates Degree, Liberal Arts - Colby Sawyer College ⬧Graduated with honors

3. Continuing education courses in business and finance at Northeastern University and Leslie University
NIRI Boston ⬧Past President of Board of Directors ⬧Past Membership Chair
Certified Hospice Volunteer