2. Research Campaign
• What is promotion?
• Why do companies need promotion?
• Why do consumers need promotion?
• Examples of types of promotion
e.g Website
3. School community communication
Find as many examples of communication used at school. How does the school
communicate with teachers, students, parents and the wider community. For each
example indicate who the information is coming from and who is it going to. (A table
would be useful)
Communication method From To
Daily bulletin School, teachers, students Students, parents,
teachers
Assemblies Teachers, Students Students
Newsletters School, teachers Students, parents,
teachers
School events School, students, teachers Parents, students
ISLE (school website) School, teachers Students, teachers,
parents
4. Hong Kong Sevens
Find as many examples of promotion used for the Rugby Sevens. Try to create links or
embed video
Rugby Sevens: The Mint
The Rugby Sevens- Final Highlights
The Sevens in HKG
Fancy Dress Street- The Sevens
The Kukri Dance-off
Win Tickets to the SEVENS!
5. Example of Harry Potter promotional
campaign and audience analysis
6. Carry out your own audience analysis
for the Rugby Sevens
Separate the types of promotion you have found into different age groups. Try to create links or
embed video
Hong Kong
old
Overseas
Young
Website
T-shirts for kids
Poster In Chinese
HK Venue map
T-shirts for adults
The Kukri Dance-off
Win Tickets to the SEVENS!
Fancy Dress Street- The Sevens
The Sevens in HKG
7. Summary of research
• From this research create a blog post
• Give it the title, "Project Title and Description"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the project is needed
• Label/Tag the post with the label, "Research &
Planning"
• Submit the URL of the blog post to the dropbox
