1. Promotional Campaign
Hong Kong 7s

2. Research Campaign
• What is promotion? A promotion is a project that
provides higher customer awareness.
• Why do companies need promotion? Companies need
promotion to have more customers, and to get more
profit.
• Why do consumers need promotion? Without the
promotion, they would not know where to go to get
the best ‘deals’.
• Examples of types of promotion
e.g
Website/Leaflet/Brochure/Flyer/Television/Newspaper

3. School community communication
Find as many examples of communication used at school. How does the school
communicate with teachers, students, parents and the wider community. For each
example indicate who the information is coming from and who is it going to. (A table
would be useful)
Communication method From To
Daily bulletin School, teachers, students Students, parents,
teachers
School Gmail School, teachers, students Students, teachers
Main Page School, teachers, students Students
Google Docs Teachers, Students Students
Google Sites Teachers, Students Students, teachers

4. Hong Kong Sevens
Find as many examples of promotion used for the Rugby Sevens. Try to create links or
embed video
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CCkQF
jAB&url=http%3A%2F%2Fwww.asia-bars.com%2F2012%2F03%2Fhong-kong-sevens-a-
week-of-liquid-indulgences-and-some-rugby-selected-venue-promotions-march-23rd-
25th%2F&ei=JomQUKLmN8HYigeAiIHwDg&usg=AFQjCNEtswtGnvE3oaVkZB1PUV436J
_zhg

5. Example of Harry Potter promotional
campaign and audience analysis

6. Carry out your own audience analysis
for the Rugby Sevens
Separate the types of promotion you have found into different age groups. Try to create links or
embed video
Hong Kong
Young old
Overseas

7. Summary of research
• From this research create a blog post
• Give it the title, "Project Title and Description"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the project is needed
• Label/Tag the post with the label, "Research &
Planning"
• Submit the URL of the blog post to the dropbox