2. Research Campaign
• What is promotion?
• The publicization of a product, organization, or venture to increase sales or public awareness.
• Why do companies need promotion?
• so that they can advertise there company
• Why do consumers need promotion?
• so that they can find out about the new products/company
• Examples of types of promotion
e.g Website
http://monstersuniversity.com/edu/index.html
3. School community
communication
Find as many examples of communication used at school. How does the school
communicate with teachers, students, parents and the wider community. For
each example indicate who the information is coming from and who is it going to.
(A table would be useful)
Communication
method
From To
Daily bulletin School, teachers,
students
Students, parents,
teachers
Tutor time school teachers. students
assemblies student/teachers/princip
al
students ( sometimes
teachers)
banners/posters students teachers/student
4. Hong Kong Sevens
Find as many examples of promotion used for the Rugby Sevens. Try to create
links or embed video
http://ur7s.com/
http://www.campaignlive.co.uk/thework/1175871/
http://hca.co.nz/our-work/item/69-hertz
5. Example of Harry Potter promotional
campaign and audience analysis
6. Carry out your own audience
analysis for the Rugby Sevens
http://www.youtube.com/watch?v=oCrReHf9EbE
http://sassyhongkong.com/hong-kong-rugby-sevens-2013-
events-round-up/
Separate the types of promotion you have found into different age groups. Try to create links
or embed video
Hong Kong
old
Overseas
Young
7. Summary of research
• From this research create a blog post
• Give it the title, "Project Title and Description"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your
title
• Underneath write out 2-3 sentences
describing WHY the project is needed
• Label/Tag the post with the label, "Research &
Planning"
• Submit the URL of the blog post to the dropbox
