2. Research Campaign
• What is promotion?
- Promotion means using different media to give publicity of a product in order to raise
awareness.
• Why do companies need promotion?
- Because companies want to get more profit and the way to achieve this is to raise the sales of
their products. Promoting a product will help raising the customer’s awareness and attract them
to buy the products
• Why do consumers need promotion?
- Because consumers want to know what products are there in the markets and what are the
functions of them.
• Examples of types of promotion
- Posters, website, slogans, leaflets, TV adverts
3. School community communication
Find as many examples of communication used at school. How does the school
communicate with teachers, students, parents and the wider community. For each
example indicate who the information is coming from and who is it going to. (A table
would be useful)
Communication method From To
Daily bulletin School, teachers, students Students, parents,
teachers
Island School Email School, teachers, School, teachers,
students, parents students, parents
ISLE Teachers Students
Gateway Teachers Students, parents
4. Hong Kong Sevens
Find as many examples of promotion used for the Rugby Sevens. Try to create links or
embed video
5. Example of Harry Potter promotional
campaign and audience analysis
6. Carry out your own audience analysis
for the Rugby Sevens
Separate the types of promotion you have found into different age groups. Try to create links or
embed video
Hong Kong
Young old
Overseas
7. Summary of research
• From this research create a blog post
• Give it the title, "Project Title and Description"
• Write out your title making sure you include
the WHAT, WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the project is needed
• Label/Tag the post with the label, "Research &
Planning"
• Submit the URL of the blog post to the dropbox
