Mason's Promotional Campaign Research

2. Research Campaign
What is promotion?
Why do companies need promotion?
Why do consumers need promotion?
Examples of types of promotion
e.g Website

3. School community
communication
Communication method
From
To
Emails
School, teachers, students
Students, parents, teachers
Blogger
School, teachers, students
Students, parents, teachers
Website, e.g. school
website, wix, weebly
School, teachers, students
Students, parents, teachers
Find as many examples of communication used at school. How
does the school communicate with teachers, students,parents, teachers
parents and
Daily bulletin
School, teachers, students
Students,
the wider community. For each example indicate who the
information is coming from and who is it going to. (A table would be
Facebook
School, teachers, students
Students, parents, teachers
useful)

4. Hong Kong Sevens
Find as many examples of promotion used for the Rugby Sevens. Try
to create links or embed video
http://www.youtube.com/watch?v=bspn9S4D8NA
http://www.youtube.com/watch?v=Zq7Uut_tWrA
http://www.youtube.com/watch?v=5jhxvNenxi4
http://www.youtube.com/watch?v=id_B3ZQTd0k

5. Example of Harry Potter
promotional campaign and
audience analysis

6. Carry out your own audience
analysis for the Rugby Sevens
Separate the types of promotion you have found into different age groups. Try to
create links or embed video
Hong
Kong
Young
old
Overseas

7. Summary of research
From this research create a blog post
Give it the title, "Project Title and Description"
Write out your title making sure you include the WHAT,
WHO and PURPOSE in your title
Underneath write out 2-3 sentences describing WHY the
project is needed
Label/Tag the post with the label, "Research & Planning"
Submit the URL of the blog post to the dropbox