Abridged version of the slides used at Leslie Feinzaig's SXSW Interactive 2015 presentation: Forget Loyalty, Build Habits.

1. Forget Loyalty, Build Habits.
By Leslie Feinzaig
@SXSWi 2015

2. Why do we do what we do?
@LeslieFeinzaig

3. Thinking is exhausting.
@LeslieFeinzaig

4. Awareness Consider Trial Usage Loyalty
Think! Think again! Think more! Think a lot!
A Marketing Funnel
@LeslieFeinzaig

5. Habits bypass thinking.
@LeslieFeinzaig

6. Cue
ActionReward
@LeslieFeinzaig
The Habit Loop

7. How?
1. Observe & ask
2. Design your 3-part loop
3. Strip it down!
4. Test & learn
5. Build it up!
@LeslieFeinzaig

8. Thanks!
Illustrations by @jessicahagy
Further reading:
‘The Power of Habit’ by Charles Duhigg
‘Thinking Fast & Slow’ by Daniel Kahneman
‘Hooked’ by Nir Eyal
‘Blink’ by Malcolm Gladwell
…and lots more
@LeslieFeinzaig