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Marketers today can measure everything, and we turn this obsession with measuring things into best practices to follow.
But then we attend these events or read industry blogs and marvel at big, unique, creative things awesome brands and innovative marketers do, and we think, “Wait a sec — there’s no best practice for launching an internal newsroom staffed by monkeys who are also Instagram influencers! How did they DO that?! How can WE do that?! And why can’t I be more creative in MY work?”
Good news: The era of the create-first content marketer is upon us. But to bet on your creativity, it takes a leap that to some seems scary but to others seems like a fulfilling career. So the only question you need to answer is … Are you ready to do the Unthinkable?