Penguin and Manual Penalty Recovery - A Case Study

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Pubcon SFIMA 2016. This is a real life case study of a site that was hit hardly by Google's Penguin algorithm and then a manual action.

Marketing

#pubcon
@Marie_Haynes
Google Penguin and Manual Penalty
Recovery – A Case Study
Presented by: @Marie_Haynes

#pubcon
@Marie_Haynes
Penguin
Recovery
IS
Possible!

#pubcon
@Marie_Haynes
Penguin
Recovery
I
Possible!

#pubcon
@Marie_Haynes
Penguin
Recovery
I
Possible!April 24, 2012
Penguin Launches

#pubcon
@Marie_Haynes
Algorithmic Ceiling

#pubcon
@Marie_Haynes
• Webmaster Tools
(Sample & Most Recent)
• Ahrefs
• Majestic
• Open Site Explorer
• SEO Reports

#pubcon
@Marie_Haynes
OUTREACH:
•on site email address
•whois address
•contact forms
•phone calls

#pubcon
@Marie_Haynes
Penguin
October 2013

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@Marie_Haynes
Penguin
Manual Action Lifted

#pubcon
@Marie_Haynes
One year later….Penguin again!

#pubcon
@Marie_Haynes
What did we learn?

#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating

#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar

#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar
•Be EXTREMELY thorough!!!

#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar
•Be EXTREMELY thorough!!!
•A good site can see a GREAT
recovery

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