In our 45-minute webinar, we’ll share the most effective ways YOU can generate growth at your salon by taking control of your communications. Empower your salon to solve its own problems and continue to thrive!

1. Solve your own problems!
How to generate salon or spa growth by taking control of your communications
(with Demandforce)
Hosted by: Allison Bloomberg & Lisa Wyse
Better Together

2. The problem
You’re struggling to attract new clients, track campaign performance, and keep clients coming back.

3. The reason
You’re experiencing a breakdown in communication. Your clients are all different, so why treat them the
same?
You need to reach your clients on their preferred channel of communication, and provide the right message
at the right time.
Who we are:
Demandforce provides your salon or spa with the tools and resources you need to optimize how you market
to and communicate with your clients.
Did you know: 90 percent of new clients* prefer to be
texted, as compared to called?
Texting works! 98 percent of texts are opened†
(compared to just 20-30% for email).
*
FranchiseHelp poll, Feb 2016 †
Adobe Marketing Charts, July 2015
90% prefer texting
98% of texts are opened

4. The solution
Generate growth at your salon or spa by taking control of your communications. Optimize your methods to
reach clients where they respond the best.
The following slides highlight the most effective ways you (with a little help from Demandforce!) can improve
communications with clients, to keep them happy and coming back.
Who we are:
With our easy-to-use online platform, you can create custom marketing and automated reminders that help
you empower your salon and spa to solve its own problems!
Recall reminders Campaigns Call Tracking Online booking Online reviews

5. Automated appointment reminders and recall reminders
Reduce no-shows, increase the number of confirmed appointments, and bring clients back.
Help clients remember upcoming appointments or recommend services by sending reminders via their
preferred method of communication: email, phone call, text message, or postcard.
A recent study revealed that a clinic conducting an
experimental text messaging pilot program
experienced 1,873 fewer no-shows, with $150 savings
per appointment - for a total savings of $275,000.*
Problem solved with Demandforce
With Demandforce, you can send automated appointment reminders to your clients based on their
preferred method and previous visit history. You control what you send out, and how you send it.
*Source: Pulse Mobile, Case Study, 2015
1,873 fewer no-shows
$275k in total savings

6. Custom email campaigns and newsletters
Stay in contact with your clients to keep them coming back.
Stay top-of-mind and increase profitability. Do this and your clients will keep coming back, and you'll
maximize referrals through their family and friends.
The case for custom emails: Clickthroughs are 100.95% higher in
segmented email campaigns than in non-segmented campaigns.*
Start with a welcome email! Welcome emails are incredibly
effective. On average, 320% more revenue is attributed to welcome
emails on a per email basis over any other promotional email
type.†
Problem solved with Demandforce
Demandforce provides professionally designed, mobile-friendly email templates that can be customized for
your clients and your salon or spa. You control the content. You pick the look.
*MailChimp, Effects of List Segmentation, Feb 3017 †
Experian, Welcome Best Practices Guide, 2016
101% higher clickthrough
320% revenue increase

7. Call Tracking
Know where your calls are coming from to gain client insight and track campaign performance.
Call Tracking assigns trackable phone numbers to your outgoing marketing campaigns, so you can identify
which campaigns generate the most calls, and maximize the ROI from every phone call.
Calls convert. Calls convert at 10x the rate of clicks
and are typically much more valuable conversions.
People still call! 65 percent of people prefer to
contact business by phone vs. just 24 percent who
prefer to fill out an online form.*
Problem solved with Demandforce
Demandforce now offers Call Tracking for postcards, email campaigns, and Demandforce Local. Track your
calls and listen to call recordings to help you make better business decisions. You collect and review the
data, and you control which campaigns to send.
*Invoca.com, Call Intelligence Index, 2016
Calls convert at 10x
65% prefer phone calls
New!

8. Business listings and online reviews
Expand your visibility online and develop a strong, positive reputation to attract new clients.
Make it easy for clients to find you online with multiple business listings. Showcase certified client reviews
to leave a great first impression.
The new word-of-mouth: 84 percent of people trust
online reviews as much as a personal recommendation.
A rising trend: More people are reading reviews on a
regular basis (50% vs. 33% in 2015), and more are
searching online for local businesses.*
Problem solved with Demandforce
Demandforce customers are listed on popular search engines and on Demandforce Local, a trusted,
searchable network of local businesses. Once a client visit is complete, you can send a triggered email
requesting a review to post online. You control who receives these emails, and you can quickly review &
update your business listings all from within the Demandforce portal.
*BrightLocal Consumer Review Survey, 2016
84% trust online reviews
50% find businesses online

9. Customer spotlight
See the success a Millennium salon had with Demandforce.
The challenge:
Guys & Dolls Hair Salon, Inc. wanted to boost its online
reputation and get more Google reviews to attract new clients
and increase revenue.
The solution:
With Demandforce, the salon took control of its online reputation
and sent a targeted email campaign through Demandforce’s
one-click template.
The result:
In no time, Guys & Dolls received 20 new, glowing Google reviews,
and 147 Demandforce Local reviews. Its average Google search
rating jumped to 4.7 stars. Today, it has even more reviews!4.7
20
147
Google+ rating
New, glowing
Google+ reviews
Total Demandforce
Local reviews

10. Solve your own problems with Demandforce
With Demandforce, you can...
optimize your communications and reach clients where they respond the best.
Are you ready to generate growth at your salon or spa by taking control of your communications?

11. We value our
Millennium partnership
All Millennium salons and spas receive special pricing.
Contact us for more details, and remember to mention your Millennium membership!
Better Together
www.demandforce.com/Millennium/Webinar • (877) 360-3869

12. Q&A
Questions submitted during
the webinar will now be answered.
Better Together

13. Download this presentation
Download the slides