Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Make Money with Money Mailer


Published on

Find out how to make money with Money Mailer direct mail marketing.

  • That's right, you can pull in a staggering 17,589.65 every morning with just a couple of clicks. Here's how: >> TRY NOW
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

How to Make Money with Money Mailer

  1. 1. Money Mailer Marketing Programs Designed to Deliver Quality Leads, Raise Awareness, & Build Business
  2. 2. • Founded in 1979 • Experts in placing your business message into high-end single-family, owner-occupied homes • 95% recipients report opening our package • 82% high-end consumers report viewing each message • Over 30,000 unique clients use our services each month across the U.S. Who We Are
  3. 3. • Business owner set goals starting on January 1 • By April 15 he was not hitting goal • Therefore, taking less from business than expected and working longer hours • Needed to increase cash flow • We provided additional dollars of revenue for pennies Example of Service
  4. 4. • How are you progressing on your 2016 business plan? • What are you doing to hit your plan? • What’s not working as planned? • May I provide some thoughts? Tell me about your business
  5. 5. Direct to Consumer Multi-Channel Communication Company Our Services
  6. 6. Invest to Acquire a New Customer Source: DMA Harvard Business School of Business: Concept of Lifetime Value of a Customer • Helps a small business owner arrive at the dollar value of long-term relationship • Helps owner decide how much money to spend to acquire a new customer. While most FIRST TIME sales won’t result in a profit, they will ultimately yield a greater profit to the business in the long-term. HBR November 6, 2012
  7. 7. According to the Direct Marketing Association, most successful businesses spend 1/3 the lifetime value of a consumer to acquire Invest to Acquire a New Customer Source: DMA Audience 40%
  8. 8. Primary Reason to Advertise is to Create Demand That’s why 2/3 of Ad Spend is on Acquisition
  9. 9. How Businesses Are Spending – Acquisition (creates demand) • TV • Direct Mail • Radio – Search (satisfies demand that already exists) • YP/Newspaper/Magazine (Old way) • Internet (New Way) SearchAcquisition 7.3 6.4 20.6 22.6 17.7 15.1 7.2 16.1 44.5 68.5 Media Spend $229.4B 2014 Source: Winterberry Group analysis of multiple sources - 2014 Display and Search reflect spending on desktop and mobile TV Direct Mail Outdoor Radio Magazines Display Search Newspapers Yellowpages Other Digital & Print
  10. 10. How are consumers finding you?
  11. 11. “Millennials use paper coupons more than twice digital.” “Top selling iPhone app is AdBlocker.” 11/2/15
  12. 12. 1. The audience you target 2. The offer or proposition you make 3. The creative execution you choose Offer 40% Creative 20% The Foundation of Direct Marketing 3 Key Factors Source: DMA Audience 40%
  13. 13. U.S. Money Mailer Median HH Income. $52,069 $87,692 % of HH Income over $100,000 20% 39% Median Adult Age 36.1 38.1 Home Owner 67% 78% Attended College 56% 71% Average Net Worth $245,069 $355,680 Source: U.S. Census Data - Bureau of Labor Statistics Why our Direct Mail Creates Results It’s the Audience
  14. 14. Money Mailer Zones Are Configured to Reach the Best Households Source: Census Data: modeled to 2013 – Applied Geographic Solutions (AGS) Source: Census Data: modeled to 2013 – Applied Geographic Solutions (AGS)
  15. 15. Deliver in Increments of 10,000 Highly Selected Homes Over 1800 Zones Nationwide
  16. 16. Challenge: New Money Mailer Direct Response client wanted to test and measure co-op envelope’s impact on phone calls. Strategy: Featured the same offer & creative to the same consumers for four consecutive months to determine the impact of frequency measured by number of phone calls. Results: Prorated to 100 calls for March  Apr 100% increase over Mar calls  May 550% increase over Mar & 225% over prior month  Jun 600% increase over Mar & 8% over prior month Response rates “settle” into a predictable range after the fourth insertion to the same consumer. Consistent with “Cumulative Probability Curve” which you learned in Statistics 101. New Money Mailer Direct Response Client tested same Offer/Consumer Profile 4X Frequency Drives Response! Source: Money Mailer Case Study, July 2013.
  17. 17. Use Call tracking to Measure Response and Improve Campaign Performance  Improve ad spend with informed decisions  Prove Marketing ROI/CPL  Optimize Phone Performance  Coaching  Improve Lead Conversion  Increase Sales Features and Benefits  Local and Toll Free Numbers  Call Tracking  Scheduled Reports  Call Recording  Call Tagging  Custom Call Scorecards  Campaign Goals and Alerts Measuring Response
  18. 18. Challenge: Successful direct response client (print: drive to call center) wanted to measure and understand number of Web hits compared to phone calls. Strategy: Feature the unique landing page URL prominently adjacent to the phone number. Results: “Web Visits vs. Phone Calls”  Jan 2.1x more web visits than calls  Feb 3.2x more web visits than calls  Mar 2.0x more web visits than calls For a client that utilizes Money Mailer for the results we deliver via their call centers … Over a three-month trial with 38.9 million print impressions, Money Mailer drove 141% more Web visitors than phone calls! Direct Response Client Results Show Web Visits Outnumbered Phone Calls by 141%! Offer.Live/ Source: Money Mailer Case Study, June 2013. Does Print Drive Consumers to Web? Here’s the Proof