2. Deal sites are still a popular way for businesses
to acquire new customers, but
only 3% retain them.
Businesses that take
meaningful steps to
drive loyalty are
88% more profitable
than their competitors
that do not.
Loyalty is important.
It costs
5x more
to acquire a new
customer than
to retain an
existing one.
of consumers would increase the amount
of business they do with a company
for a loyalty reward.
54%
ClickFox, “Brand Loyalty Report,” 2012
Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011
eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012
3. ClickFox, “Brand Loyalty Report,” 2012
Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
Customers want loyalty rewards.
73%
want a rewards
program that
works at
multiple
businesses
91%
of smart
phone users
would
download a
loyalty app
…and they’re more likely
to carry a phone than a
paper punch card
They want a loyalty program
that’s UNIVERSAL…
…and they want it to be MOBILE
65%
would
recommend a
business with
an appealing
rewards
program
5. 3. Measure
Interactive charts and graphs
help you see the big picture
in real-time, anytime
2. Connect
Send new offers straight to
customers’ phones, email,
Facebook, and Twitter
1. Track
Customers scan their phone
app, card or Apple Passbook
on the tablet
Loyalty & marketing as easy as 1, 2, 3.
6. We’ve got it covered.
SpotOn is the fastest-growing loyalty & marketing platform in the U.S.
Each pin in this map represents
a CITY with SpotOn businesses!
6,000+ businesses
8. All of your customers in one place.
Welcome to HotSpot
Loyalty is only the beginning
There’s so much you can do in
your HotSpot dashboard:
See customer activity
Create & send new offers
Engage customers on Facebook
Customize loyalty rewards
Measure results
9. Connect with customers.
SpotOn makes it easy to stay in touch.
94%
of loyalty program
members want to
receive communications
85%
haven’t heard a
single word since the
day they signed up
Tell customers what’s happening at your
business via:
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
42%
Avg open rate of
emails sent
via SpotOn
19.9%
Avg open rate of
emails sent with
other services
Email
Mobile alerts
Facebook
Twitter
10. Target with precision.
It’s never been so easy to get
the right message to the right customer
Urban Airship
Borrell Associates
SpotOn does all the work of
grouping your customers
based on their activity
Give a special gift to
birthday customers
Win back lapsed
customers
Send a special offer
to your VIPs
Thank a new customer
for their purchase
Boost business instantly.
Offers sent through mobile notifications see
3x faster response times than email, and are
10x more effective than traditional coupons.
11. Enable customers to auto-brag
rewards activity in the Newsfeed
Directly link customers to your
Facebook page to get more Likes
Incentivize customers to
refer friends to your business
More to :
*Study of more than 2,000 Facebook users by LiveScience 4/26/2013
One Facebook Like is
worth $174.17 for your business.
Let us help you get more.
Full Social Media Integration
Auto-brag
(verb)- to automatically
boast about the reward you
just earned at a business to
all your friends on
Facebook.
12. Support multiple business locations.
View & compare
customer activity at
all of your locations.
Send new offers to
customers of all
locations, or isolate to
specific locations or
customers.
Scale from one location to hundreds
without changing a thing
15. The case below starts with the conservative assumption that only 15 customers per day
sign up for your loyalty program. After 50 days, you’ll have a database of 750 customers.
Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.
We‘re results driven.
(you probably are too)
SpotOn is proven to achieve dramatic
cash on cash return within two months.
SpotOn $70/Month
What if you could enroll…
15
customers/day
60
customers/day
140
customers/day
Avg spend $10 $10 $10
Assumed monthly visits 2 2 2
Assumes increase in visits & spend 15% 20% 25%
Monthly revenue increase $2,250 12,000 35,000
Assumes 10% net income margin $225 $1,200 $3,500
ROI 321% 1,714% 5,000%
16. Case Study: sweetFrog
After just one month, the business
engaged with OVER 500 customers
who AVERAGED 3 visits each
30 days to build a valuable customer database
17. Case Study: Coyote Coffee
Increased revenue 30% in 4 months
Increased off-Peak Business
Doubled Sunday sales
Increased lunch business
New found marketing prowess
Immediate access to 1,500 customers
Customer email open rates above 30%
Customers start to show up
within an hour of receiving
messages about our specials.
-Tunckie LeCroy, Owner
1,529 Customers 16,774 Check-ins
18. TESTIM NIALS
Before, I was spending
$1000/month on
advertising. I quit all of
that and am using
SpotOn. My business
is up 30%.”
Larry
Submarina
Riverside, CA
It’s the future of marketing for businesses. Having everything in one place is great.
In the morning, I login, spend 5 minutes
crafting messages to my customers, and
boom, my marketing is done.
Brian
Landshark’s Pizza
Destin, FL
By far the best program on the market for merchants and customers alike.
We think it's phenomenal, and we're more than happy to keep SpotOn in our little cafe
indefinitely.
Mariah
First Edition Café & Espresso Bar
Oklahoma City, OK
