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Maintain Your Holiday Clients and Maximize Sales - 2/29/16

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Millennium Systems International
Millennium Systems International

Tips and strategies on how to maintain your holiday clients and maximize sales for your salon or spa.

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millenniumspasalon.com | meevo.com MAINTAIN YOUR HOLIDAY CLIENTS & MAXIMIZE SALES
millenniumspasalon.com | meevo.com Bob Maconi VP of Enterprise Sales Millennium Systems International Owner of Salon Today 200 Winner Elysium Salon & Spa in Lincoln Park, NJ YOUR PRESENTER
millenniumspasalon.com | meevo.com AGENDA • Get clients to come back post-holiday season • Utilize forecasting software to maximize your profits • Monitor outstanding liabilities • Follow through on 2016 goals
millenniumspasalon.com | meevo.com Influx of clients • People who booked services during the holidays • Referral clients • Gift card recipients A gift certificate account tip
millenniumspasalon.com | meevo.com How do we get them back? • Run reports – outstanding liabilities – MR129 • Proactive Calls – concierge service – AQ070 or Client Selection • Marketing Automation • Partner Integrations
millenniumspasalon.com | meevo.com Once They Come Back • Give them a tour of your facility • Up-sell • Cross-sell • Add-ons • Consistency
millenniumspasalon.com | meevo.com Build a Culture Around Client Loyalty • Point System • Re-booking an existing client • Re-booking new client • Client Referral • Trying a new service for the first time • Points for retail • Memberships • Packages & series
millenniumspasalon.com | meevo.com Put Numbers To Your Goals CALL CLIENTS WITH NO FUTURE APPOINTMENT 30 Clients at $75 = $2,250 per month FOLLOW-UP ON CANCELLATIONS 5 Clients at $75 = $375 per month FOLLOW-UP ON PENDING LIST 6 Clients at $75 = $450 per month SEND REMINDER EMAILS 5 Clients per month at $75 = $375 per month $56,400 Increase per Year
millenniumspasalon.com | meevo.com Maximize Sales It’s never too late to create goals when you use GROWTH INDICATORS
millenniumspasalon.com | meevo.com New Guests Per Month Varies New Client Retention 50% GOAL Speak Millennium. The Language of Growth The Money Makers Repeat Client Retention 80% GOAL Frequency Of Vist 7-8x GOAL Average Ticket $5 MORE PER GUEST Productivity 80% GOAL
millenniumspasalon.com | meevo.com New Guests Per Month Are you attracting new clients to your salon or spa? Varies
millenniumspasalon.com | meevo.com New Client Retention How well are you doing in keeping your new clients? Are they coming back to your business? How long do they wait between visits? 50% GOAL
millenniumspasalon.com | meevo.com Repeat Client Retention Are you keeping your existing clients? How many clients are staying loyal to your salon or spa? 80% GOAL
millenniumspasalon.com | meevo.com Frequency of Visit (FOV) How good are you at booking the client for their next appointment, prior to them leaving? 7-8x GOAL
millenniumspasalon.com | meevo.com Average Ticket What is your average retail ticket? Are you selling enough retail? Is your staff cross-selling or up-selling clients? $5 MORE PER GUEST
millenniumspasalon.com | meevo.com Productivity Are you filling up those empty time slots in your appointment book? In other words, are you reaching maximum capacity? 80% GOAL
millenniumspasalon.com | meevo.com What is the benefit of using the Growth Indicators financially? Let me show you… WHAT IF?
millenniumspasalon.com | meevo.com Monday Tuesday Wednesday Thursday Friday AQ070 Appointment Recall Listing – Due in this Week We Miss You Email Blast/Calling Clients not in for 3 Months Add-on Wednesday! Run Contest AQ246 AQ071 Missed Opportunities Top N Products this Week AQ230 Cancellations Last Week New Client Welcome Email New Clients Last Week AQ245 Booked On Listing To Track Add-Ons AQ201 New Client Listing- Call New Guests this Week to Verify Experience/Referral Program DP085 Products on Sale Print to Prepare for Monday Verify the Pending List Has Been Cleared Upsell Marketing (Client Selection) Guests who had Color but not a Haircut MR126 Liabilities about to Expire Teach a Service Provider Something New about the RTMS Lasts X Weeks Project Decide How Long a Guest Will Use a Product, and Enter into Millennium Look for Guests with a High FOV and Turn Them into Standings Email Verification – Use Printed Selection to Ensure Email Accuracy Package/Series Contest – Who Can Tag Their Name on the Most! Use MR045 to Track Marketing Brain Storm Next Weeks Promotions FDP05 Front Desk Pre-book Analysis Monitor Rebook % - MA245 Monitor Rebook % - MA245 Monitor Rebook %- MA245 Monitor Rebook %- MA245 Monitor Rebook %- MA245 MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals Action Plan
millenniumspasalon.com | meevo.com CONTACT US For questions about today’s presentation education@millenniumsi.com Download This Presentation on Millennium’s Slideshare
millenniumspasalon.com | meevo.com

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Maintain Your Holiday Clients and Maximize Sales - 2/29/16

  • 1. millenniumspasalon.com | meevo.com MAINTAIN YOUR HOLIDAY CLIENTS & MAXIMIZE SALES
  • 2. millenniumspasalon.com | meevo.com Bob Maconi VP of Enterprise Sales Millennium Systems International Owner of Salon Today 200 Winner Elysium Salon & Spa in Lincoln Park, NJ YOUR PRESENTER
  • 3. millenniumspasalon.com | meevo.com AGENDA • Get clients to come back post-holiday season • Utilize forecasting software to maximize your profits • Monitor outstanding liabilities • Follow through on 2016 goals
  • 4. millenniumspasalon.com | meevo.com Influx of clients • People who booked services during the holidays • Referral clients • Gift card recipients A gift certificate account tip
  • 5. millenniumspasalon.com | meevo.com How do we get them back? • Run reports – outstanding liabilities – MR129 • Proactive Calls – concierge service – AQ070 or Client Selection • Marketing Automation • Partner Integrations
  • 6. millenniumspasalon.com | meevo.com Once They Come Back • Give them a tour of your facility • Up-sell • Cross-sell • Add-ons • Consistency
  • 7. millenniumspasalon.com | meevo.com Build a Culture Around Client Loyalty • Point System • Re-booking an existing client • Re-booking new client • Client Referral • Trying a new service for the first time • Points for retail • Memberships • Packages & series
  • 8. millenniumspasalon.com | meevo.com Put Numbers To Your Goals CALL CLIENTS WITH NO FUTURE APPOINTMENT 30 Clients at $75 = $2,250 per month FOLLOW-UP ON CANCELLATIONS 5 Clients at $75 = $375 per month FOLLOW-UP ON PENDING LIST 6 Clients at $75 = $450 per month SEND REMINDER EMAILS 5 Clients per month at $75 = $375 per month $56,400 Increase per Year
  • 9. millenniumspasalon.com | meevo.com Maximize Sales It’s never too late to create goals when you use GROWTH INDICATORS
  • 10. millenniumspasalon.com | meevo.com New Guests Per Month Varies New Client Retention 50% GOAL Speak Millennium. The Language of Growth The Money Makers Repeat Client Retention 80% GOAL Frequency Of Vist 7-8x GOAL Average Ticket $5 MORE PER GUEST Productivity 80% GOAL
  • 11. millenniumspasalon.com | meevo.com New Guests Per Month Are you attracting new clients to your salon or spa? Varies
  • 12. millenniumspasalon.com | meevo.com New Client Retention How well are you doing in keeping your new clients? Are they coming back to your business? How long do they wait between visits? 50% GOAL
  • 13. millenniumspasalon.com | meevo.com Repeat Client Retention Are you keeping your existing clients? How many clients are staying loyal to your salon or spa? 80% GOAL
  • 14. millenniumspasalon.com | meevo.com Frequency of Visit (FOV) How good are you at booking the client for their next appointment, prior to them leaving? 7-8x GOAL
  • 15. millenniumspasalon.com | meevo.com Average Ticket What is your average retail ticket? Are you selling enough retail? Is your staff cross-selling or up-selling clients? $5 MORE PER GUEST
  • 16. millenniumspasalon.com | meevo.com Productivity Are you filling up those empty time slots in your appointment book? In other words, are you reaching maximum capacity? 80% GOAL
  • 17. millenniumspasalon.com | meevo.com What is the benefit of using the Growth Indicators financially? Let me show you… WHAT IF?
  • 18. millenniumspasalon.com | meevo.com Monday Tuesday Wednesday Thursday Friday AQ070 Appointment Recall Listing – Due in this Week We Miss You Email Blast/Calling Clients not in for 3 Months Add-on Wednesday! Run Contest AQ246 AQ071 Missed Opportunities Top N Products this Week AQ230 Cancellations Last Week New Client Welcome Email New Clients Last Week AQ245 Booked On Listing To Track Add-Ons AQ201 New Client Listing- Call New Guests this Week to Verify Experience/Referral Program DP085 Products on Sale Print to Prepare for Monday Verify the Pending List Has Been Cleared Upsell Marketing (Client Selection) Guests who had Color but not a Haircut MR126 Liabilities about to Expire Teach a Service Provider Something New about the RTMS Lasts X Weeks Project Decide How Long a Guest Will Use a Product, and Enter into Millennium Look for Guests with a High FOV and Turn Them into Standings Email Verification – Use Printed Selection to Ensure Email Accuracy Package/Series Contest – Who Can Tag Their Name on the Most! Use MR045 to Track Marketing Brain Storm Next Weeks Promotions FDP05 Front Desk Pre-book Analysis Monitor Rebook % - MA245 Monitor Rebook % - MA245 Monitor Rebook %- MA245 Monitor Rebook %- MA245 Monitor Rebook %- MA245 MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals MA065 Estimated Sales vs. Actuals Action Plan
  • 19. millenniumspasalon.com | meevo.com CONTACT US For questions about today’s presentation education@millenniumsi.com Download This Presentation on Millennium’s Slideshare

Editor's Notes

  1. Consistency - culture