This slide deck presents the formula for small business digital marketing success in 2019 and 2020. As a marketing professional I am extremely excited about where we are in business. For small businesses especially, we have extraordinary tools and potentials to use them. You might think you are behind. You aren’t. Because you are reading this you are already ahead of 75% of your competition. And if you take action and do something with this information you will be in the top 5%. By establishing who your target audience is precisely, developing your brand statement and naming your products and/or services for that audience, then using the tools as I’ve outlined above, there is no stopping you. Good luck in 2020! Cebron Walker, CEO Walker Kreative

1. WALKER KREATIVE
Small Business Marketing to
accelerate your new customer growth

2. Educate on the range of best-practices for digitally
marketing your company to grow and reach your business
goals.
TODAY’S GOAL
2

3. THE PURPOSE OF MARKETING
* According to a Survey
3
The conceiving of a specific product and
moving that product into public hands in a
such a way as to obtain maximum potential
and profit.

4. THE LEADING MARKETING BARRIERS
FOR COMPANIES
4
Not getting your brand nailed
Scatter-shot approach – no consistency
Not doing what it takes in today’s market

5. WHAT COMPANY OWNERS NEED &WANT
5
OUR FINDINGS
More New Clients
MoreTime/Money For Life
Outside the Company
MoreTraffic
More Able to DoTHEIR Job
Less Attention on Marketing

6. WHAT TODAY’S MARKET DEMANDS
6
WINNING AS A BUSINESS:THE 8TACTICS OFYOUR STRATEGY
A comprehensive, unified marketing
approach is a company’s most
powerful strategy to ensure
continued growth and winning
against the competition.

7. BRANDING
7
• A clear statement/image of what you
are that solves a problem for your
client.
• Logo/Website
• Image across all platforms.
• How to include your “brand” in all
outgoing communications.

8. WEBSITE
8
SEO

9. ORGANIC SOCIAL MEDIA
9
DOING IT RIGHT FOR COMPANY BRAND
SUCCESS IS CRUCIAL TIP: Canva

10. VIDEO
10
• 72% of businesses that use video say it's
increased their overall sales.
• Search engine rankings – Videos rank and if you
have an optimized video on your website your
chances to be on top of search results increases
by more than 50 times!
• Studies show that 70% visitors who watched a
video about a product, bought that product.
VIDEO MARKETING IS NO LONGER THE NEXT BIG THING –
IT IS A VITAL TOOL TO REACH AND ENGAGE YOUR
POTENTIAL CLIENTS.

11. VIDEO:EXAMPLE
11

12. DIGITALADVERTISING
12
A DIGITAL ADVERTISING BUDGET IS NO LONGER AN OPTION IF
YOU ARE GOING TO COMPETE. NEW OFFERS AND SEASONAL
SPECIALS ARE FACTORS IN WINNING NEW CLIENTS

13. FACEBOOKADS:EXAMPLE #1
13
“Cebron I just wanted to say THANK YOU - I
am so glad we found you and that you stuck
with us. I see what you are doing, and it is
awesome. The lead-gen you have running
(testimonials) is perfect - you guys are
awesome! Thank you to you and your team.”
- Jason, EPIC Functional Medicine

14. FACEBOOKADS:EXAMPLE #2
14
“Since Walker Kreative started our
marketing, we have increased our new
patient numbers to new all-time highs. The
previous 11 months average monthly new
patient count was 27 and for the last three
months, the new patient average was 45.”
- Anita, OM, Christensen Dental

15. CONTENT &
NEWSLETTERS
15
CONTENT IS STILL KING – FOR “SEO” AND FOR
EDUCATING YOUR POTENTIAL CLIENTS
 Build Your List – Get every client
and every new person you can.
 Use it to promote new offers.
 Send your newsletter every
month.
 Email is a leading source of
continued sales.
 Key for customer retention.

16. REVIEWS & REPUTATION
MANAGEMENT
16
• How strong do you think your online reputation is
right now? Could it be stronger?
• 9 out of 10 potential customers will call a “5-star”
company first.

17. ONLINE CITATIONS
(BUSINESS LISTINGS)
17
ARE YOU REPRESENTED CORRECTLY ACROSS THE WEB? THIS INCLUDES
YOUR COMPANY NAME AND INFORMATION, LOCATION, PHONE NUMBER
AND RECENT PHOTOGRAPHS.
• Key in your SEO
• Registering for a business listing is easy and free
• Business listings appear in Maps
• Happy customers can leave reviews on your pages

18. Knowing how to gather, view and understand your marketing
analytics is key to maximizing your dollars and knowing that
you’re making progress.
18
THE BUSINESS OF MARKETING

19. REQUIRED FUNDING
19
QUESTIONS?

20. THANK
YOU
CebronWalker
cebron@walkerkreative.com
(916) 757-2051
CEO, Walker Kreative