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Tool:
Integrating Women’s
Economic Empowerment
into M4P Approaches
Women’s Economic Empowerment Series

February 2013

Sida Definitions
Gender equality: is achieved when women and men, and girls and boys, have equal rights, life prospects
and opportunities, and the power to shape their own lives and contribute to society. Equality between the
sexes is a question of a fair and equitable distribution of power, influence and resources in everyday life
and in society as a whole. A gender-equal society safeguards and makes use of every individual’s experiences, skills and competence.
Women’s Economic Empowerment (WEE): is the process that increases women’s real power over economic decisions that influence their lives and priorities in society. Women’s economic empowerment can
be achieved through equal access to and control over critical economic resources and opportunities, and
the elimination of structural gender inequalities in the labour market, including a better sharing of unpaid care work.
Making Markets Work for the Poor (M4P): is an economic development approach focused on making
market systems work more effectively, sustainably and beneficially for the poor as a means of reducing
poverty for large numbers of women and men. It is a flexible framework used to help think through complex economic and social issues and facilitate locally-owned solutions in which both the public and private sector play important roles.
Integrating WEE into M4P: requires an analysis of the different market functions of women and men in a
given economic sector and the factors that affect their respective participation. The results of this analysis subsequently inform decisions made as to what inputs, actions and facilitation by the public, private
and civil society sectors are needed to facilitate women’s increased participation within the market systems concerned.

Rationale for Integrating WEE in M4P
1.	 It makes economic sense: Economic productivity increases significantly when gender is taken into
a
­ ccount seriously in economic development interventions. For example, a recent World Bank study
found that when women farmers received the same level of inputs as men farmers, agricultural production increased by 20%.
Katalyst in Bangladesh called for contracting women to grow maize for a feed mill based on their reliability. The
mill responded by leasing land and providing inputs and guidance to women who had been working as labourers,
to start cultivation themselves. That season the women experienced a 100% increase in income. They planned
expansions and increased expenditures on food, shelter, clothing and their children’s education. The women also
underwent a strategic change in their gender roles (from labourers to contractors) and experienced significant
economic empowerment. Two additional contractors are forming women’s contract farmers groups, indicating
emerging systemic change.
Source: M4P Hub. 2012. M4P and Women’s Economic Empowerment.

2.	 It is national policy in the countries in which you work: Most countries have a national gender policy and
are signatories to the UN Convention on the Elimination on the Discrimination Against Women and to the
international Beijing Platform for Action for women. Therefore integrating WEE into M4P is supported by
national policy commitments.
3.	 It is fair. Economic justice is also a form of social justice.1
WEE and M4P within the Project Cycle 1
M4P process within a typical cycle

Assessing
change

Setting the strategic
framework
Monitoring
 evaluation

Vision
 rationale

Information
 feedback

Facilitating systeics
change

Implementation
 adaptation

Identification 
­research

Understanding
market systems

Planing
 design

Defining
sustainable outcomes

Key actions to integrate WEE during each stage of the M4P project cycle include:
1.	 Setting the Strategic Framework – Identify explicit WEE objectives
2.	 Understanding Market Systems – Conduct a gender analysis.
3.	 Defining Sustainable Outcomes – Identify specific goals for women and the opportunities to achieve
these within the market systems
4.	 Facilitating Systemic Change – Identify what facilitation is needed to promote WEE
5.	 Assessing Change – Develop explicit indicators to measure changes in WEE

Setting the Strategic Framework
If possible, start integrating WEE into M4P at the planning stage of the project – although you can also
do so during implementation. Start by identifying the project’s strategic poverty reduction objectives for
both women and men. To facilitate this process, ask:
1.	 Who is the primary target group for this poverty reduction initiative?
	 What share of the target group are women in the market, community and/or household?
•
	 What are the main economic and non-economic activities in which women are involved?
•
2.	 What results do we want to achieve with and for poor women?
	  mproved income, higher return on labour, more time for productive work, reduction of time spent on
•I
d
­ omestic tasks and unpaid productive work, increased decision-making?
3.	 What systemic changes are needed to achieve these changes in growth and access?
	 Why are markets not working for women? What changes are needed for them to do so?
•
4.	 Which market systems will you target?
	  here do women fit within these existing systems and which market systems have potential for improved
•W
growth and access that will benefit poor women?
	 • How will you address the areas that limit women’s benefits from market systems?

1	

2

Sida acknowledges the adaption in the following of materials from M4P Hub (www.m4phub.org).
Understanding Gender Influences
in Market Systems
Research and gender analysis of existing market systems are critical to ensuring integration of WEE in
M4P and to making rationale and effective planning decisions. Find out:
Market Functions:
•	  hat is the male/female division of labour in market systems?
W
Rules, Policies and Practices:
•	  ow do informal and formal rules affect women differently than men? (e.g., land tenure, access to credit,
H
­decision-making, etc.)
•	  hat is the differential impact of market-oriented policy and practices on women?
W
Constraints:
•	  hat constraints do women face in core market system exchanges as consumers/providers?
W
•	  ow does poverty restrict women’s access as entrepreneurs or market actors to household and community
H
resources, services, markets, and infrastructure?
•	  hat is the impact of cultural values on women and men’s participation in markets?
W
•	  re there negative factors in relation to men as household members or market actors?
A
•	  hat is the impact of women’s reproductive roles on market systems?
W
Opportunities:
•	  hich supports/incentives do women need to overcome these constraints?
W
•	  hat opportunities are there for women to participate in new ways (e.g., value chain niches)?
W
•	  ow can support from men and boys contribute to WEE?
H

Defining Sustainable WEE Outcomes
Use the following questions to help determine what may be the most effective and sustainable outcomes
for women’s economic empowerment:
1.	 What is the goal and expected results for women in this project? For example:
	 More income, higher return on labour, more time, less unpaid work, better quality of work, more decision•
making authority in the market, community and/or household, etc.?
2.	 What is the business case for women’s participation in this project?
	 Women as consumers of services and products; suppliers of inputs; labour force; industry advocates;
•
e
­ ntrepreneurs and innovators; as political constituents; benefits for the household?
3.	
What other opportunities and macro-level changes for women can sustain the project’s results?
For example:
	 Group advocacy by diverse organizations, legislation; policies; training  education, etc.
•
4.	 Do women’s and/or men’s roles need to change for women to participate?
5.	 What are the risks to women or men’s livelihood and food security?

Incentives with WEE Impact
The Promoting Pro-Poor Opportunities in Commodity and Service Markets project in Northern Nigeria provided
an incentive that changed gender roles and responsibilities by linking women to a local microfinance provider.
This allowed them to buy rice from farmers directly, when prices were low, store and parboil it, and then sell to
millers when prices were higher. In Kano, the women had previously not owned the rice, and had only served as
contract parboilers for a fee whenever the rice was brought to them. They increased their income simply by
changing their role from contract parboilers to trader-parboilers. Impact studies showed that incomes went up
and also that there was an increase in women’s sense of being in control, as they now owned the rice and were
not dependent on the millers.
Source: M4P Hub. M4P and Women’s Economic Empowerment. 2012.

3
Facilitating Systemic Change that Integrates WEE
You first need to identify what type of catalytic purpose you can put in place that will stimulate increased
WEE, but not reinforce existing gender inequalities. It is useful to review lessons learned from past M4P
projects and to build in sufficient flexibility to be able to take advantage of a ‘learning by doing’ approach.
Key questions to ask include:
1.	
What will be the project’s expected impact on women’s income, time, unpaid domestic and productive work,
decision-making authority, roles, equality, risks, etc.?
2.	
Should the project design be modified under implementation to enhance positive effects, avoid harmful ones
for both women and men, include incentives for WEE, strengthen women’s capacity to participate in market
systems, etc.?
3.	 What is the scale potential for WEE and what are the gender risks associated with it?
4.	
How can this potential be reached (e.g., with incentives, further investment, women role models as catalysts,
social marketing, supporting policy and legislative change)?

Assessing Changes in WEE within M4P
Ensure that the project’s monitoring and evaluation plan explicitly measures changes in WEE. Start with
a baseline study inclusive of women and gender equality issues. Strategies to help you do this include:
i) incorporate women among respondents in a way that reflects their roles in the market system; ii) recruit gender researchers; iii) include gender expertise in the ME design and data collection; iv) conduct
research in ways, times, and places conducive to women’s participation; and v) hold separate and joint
discussions with women and men.

•	
Women’s income, time spent on productive and
reproductive activities, access to services  opportunities, control over productive resources, relations with suppliers, buyers, service providers,
etc. All these can relate to increased economic
empowerment!
•	
Awareness of women as consumers

•	
Attitudes, values and norms regarding women
 men’s roles in the market system, etc.
•	
Who (female/male) makes the key decisions that affect market systems, including at the household level
•	
Men’s participation in reproductive work
•	
Women’s prevalence/ participation levels in different
aspects of the market system

Key Success Factors
•	 Use disaggregated data by sex and age
•	
Integrate WEE from the start and consider scaling
up WEE strategies early
•	
Use gender and social analysis including macro,
meso and micro analysis
•	 Include or develop gender capacity
•	 Consider impact on WEE in project planning
•	
Consider support to reduce constraints rooted in
women’s other roles

SWEDISH INTERNATIONAL DE VELOPMENT COOPER ATION AGENCY
Address: SE-105 25 Stockholm, Sweden.
Visiting address: Valhallavägen 199.
Phone: +46 (0)8-698 50 00.  Fax: +46 (0)8-20 88 64.
www.sida.se sida@sida.se

•	
Include work with men as household members
•	
Include public sector, NGOs  civil society
•	
Develop an explicit gender strategy with results
and indicators in the logframe
•	 Select a market with scope for WEE
•	 Make a business case for WEE
•	 Establish a facilitative role for WEE
•	 Use ME to adapt during the project

Art.nr: SIDA61568en  ISBN NR: 978-91-586-4215-7  URN:NBN number: urn:nbn:se:sida-61568en

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Gender Tool

  • 1. Tool: Integrating Women’s Economic Empowerment into M4P Approaches Women’s Economic Empowerment Series February 2013 Sida Definitions Gender equality: is achieved when women and men, and girls and boys, have equal rights, life prospects and opportunities, and the power to shape their own lives and contribute to society. Equality between the sexes is a question of a fair and equitable distribution of power, influence and resources in everyday life and in society as a whole. A gender-equal society safeguards and makes use of every individual’s experiences, skills and competence. Women’s Economic Empowerment (WEE): is the process that increases women’s real power over economic decisions that influence their lives and priorities in society. Women’s economic empowerment can be achieved through equal access to and control over critical economic resources and opportunities, and the elimination of structural gender inequalities in the labour market, including a better sharing of unpaid care work. Making Markets Work for the Poor (M4P): is an economic development approach focused on making market systems work more effectively, sustainably and beneficially for the poor as a means of reducing poverty for large numbers of women and men. It is a flexible framework used to help think through complex economic and social issues and facilitate locally-owned solutions in which both the public and private sector play important roles. Integrating WEE into M4P: requires an analysis of the different market functions of women and men in a given economic sector and the factors that affect their respective participation. The results of this analysis subsequently inform decisions made as to what inputs, actions and facilitation by the public, private and civil society sectors are needed to facilitate women’s increased participation within the market systems concerned. Rationale for Integrating WEE in M4P 1. It makes economic sense: Economic productivity increases significantly when gender is taken into a ­ ccount seriously in economic development interventions. For example, a recent World Bank study found that when women farmers received the same level of inputs as men farmers, agricultural production increased by 20%. Katalyst in Bangladesh called for contracting women to grow maize for a feed mill based on their reliability. The mill responded by leasing land and providing inputs and guidance to women who had been working as labourers, to start cultivation themselves. That season the women experienced a 100% increase in income. They planned expansions and increased expenditures on food, shelter, clothing and their children’s education. The women also underwent a strategic change in their gender roles (from labourers to contractors) and experienced significant economic empowerment. Two additional contractors are forming women’s contract farmers groups, indicating emerging systemic change. Source: M4P Hub. 2012. M4P and Women’s Economic Empowerment. 2. It is national policy in the countries in which you work: Most countries have a national gender policy and are signatories to the UN Convention on the Elimination on the Discrimination Against Women and to the international Beijing Platform for Action for women. Therefore integrating WEE into M4P is supported by national policy commitments. 3. It is fair. Economic justice is also a form of social justice.1
  • 2. WEE and M4P within the Project Cycle 1 M4P process within a typical cycle Assessing change Setting the strategic framework Monitoring  evaluation Vision  rationale Information  feedback Facilitating systeics change Implementation  adaptation Identification ­research Understanding market systems Planing  design Defining sustainable outcomes Key actions to integrate WEE during each stage of the M4P project cycle include: 1. Setting the Strategic Framework – Identify explicit WEE objectives 2. Understanding Market Systems – Conduct a gender analysis. 3. Defining Sustainable Outcomes – Identify specific goals for women and the opportunities to achieve these within the market systems 4. Facilitating Systemic Change – Identify what facilitation is needed to promote WEE 5. Assessing Change – Develop explicit indicators to measure changes in WEE Setting the Strategic Framework If possible, start integrating WEE into M4P at the planning stage of the project – although you can also do so during implementation. Start by identifying the project’s strategic poverty reduction objectives for both women and men. To facilitate this process, ask: 1. Who is the primary target group for this poverty reduction initiative? What share of the target group are women in the market, community and/or household? • What are the main economic and non-economic activities in which women are involved? • 2. What results do we want to achieve with and for poor women? mproved income, higher return on labour, more time for productive work, reduction of time spent on •I d ­ omestic tasks and unpaid productive work, increased decision-making? 3. What systemic changes are needed to achieve these changes in growth and access? Why are markets not working for women? What changes are needed for them to do so? • 4. Which market systems will you target? here do women fit within these existing systems and which market systems have potential for improved •W growth and access that will benefit poor women? • How will you address the areas that limit women’s benefits from market systems? 1 2 Sida acknowledges the adaption in the following of materials from M4P Hub (www.m4phub.org).
  • 3. Understanding Gender Influences in Market Systems Research and gender analysis of existing market systems are critical to ensuring integration of WEE in M4P and to making rationale and effective planning decisions. Find out: Market Functions: • hat is the male/female division of labour in market systems? W Rules, Policies and Practices: • ow do informal and formal rules affect women differently than men? (e.g., land tenure, access to credit, H ­decision-making, etc.) • hat is the differential impact of market-oriented policy and practices on women? W Constraints: • hat constraints do women face in core market system exchanges as consumers/providers? W • ow does poverty restrict women’s access as entrepreneurs or market actors to household and community H resources, services, markets, and infrastructure? • hat is the impact of cultural values on women and men’s participation in markets? W • re there negative factors in relation to men as household members or market actors? A • hat is the impact of women’s reproductive roles on market systems? W Opportunities: • hich supports/incentives do women need to overcome these constraints? W • hat opportunities are there for women to participate in new ways (e.g., value chain niches)? W • ow can support from men and boys contribute to WEE? H Defining Sustainable WEE Outcomes Use the following questions to help determine what may be the most effective and sustainable outcomes for women’s economic empowerment: 1. What is the goal and expected results for women in this project? For example: More income, higher return on labour, more time, less unpaid work, better quality of work, more decision• making authority in the market, community and/or household, etc.? 2. What is the business case for women’s participation in this project? Women as consumers of services and products; suppliers of inputs; labour force; industry advocates; • e ­ ntrepreneurs and innovators; as political constituents; benefits for the household? 3. What other opportunities and macro-level changes for women can sustain the project’s results? For example: Group advocacy by diverse organizations, legislation; policies; training education, etc. • 4. Do women’s and/or men’s roles need to change for women to participate? 5. What are the risks to women or men’s livelihood and food security? Incentives with WEE Impact The Promoting Pro-Poor Opportunities in Commodity and Service Markets project in Northern Nigeria provided an incentive that changed gender roles and responsibilities by linking women to a local microfinance provider. This allowed them to buy rice from farmers directly, when prices were low, store and parboil it, and then sell to millers when prices were higher. In Kano, the women had previously not owned the rice, and had only served as contract parboilers for a fee whenever the rice was brought to them. They increased their income simply by changing their role from contract parboilers to trader-parboilers. Impact studies showed that incomes went up and also that there was an increase in women’s sense of being in control, as they now owned the rice and were not dependent on the millers. Source: M4P Hub. M4P and Women’s Economic Empowerment. 2012. 3
  • 4. Facilitating Systemic Change that Integrates WEE You first need to identify what type of catalytic purpose you can put in place that will stimulate increased WEE, but not reinforce existing gender inequalities. It is useful to review lessons learned from past M4P projects and to build in sufficient flexibility to be able to take advantage of a ‘learning by doing’ approach. Key questions to ask include: 1. What will be the project’s expected impact on women’s income, time, unpaid domestic and productive work, decision-making authority, roles, equality, risks, etc.? 2. Should the project design be modified under implementation to enhance positive effects, avoid harmful ones for both women and men, include incentives for WEE, strengthen women’s capacity to participate in market systems, etc.? 3. What is the scale potential for WEE and what are the gender risks associated with it? 4. How can this potential be reached (e.g., with incentives, further investment, women role models as catalysts, social marketing, supporting policy and legislative change)? Assessing Changes in WEE within M4P Ensure that the project’s monitoring and evaluation plan explicitly measures changes in WEE. Start with a baseline study inclusive of women and gender equality issues. Strategies to help you do this include: i) incorporate women among respondents in a way that reflects their roles in the market system; ii) recruit gender researchers; iii) include gender expertise in the ME design and data collection; iv) conduct research in ways, times, and places conducive to women’s participation; and v) hold separate and joint discussions with women and men. • Women’s income, time spent on productive and reproductive activities, access to services opportunities, control over productive resources, relations with suppliers, buyers, service providers, etc. All these can relate to increased economic empowerment! • Awareness of women as consumers • Attitudes, values and norms regarding women  men’s roles in the market system, etc. • Who (female/male) makes the key decisions that affect market systems, including at the household level • Men’s participation in reproductive work • Women’s prevalence/ participation levels in different aspects of the market system Key Success Factors • Use disaggregated data by sex and age • Integrate WEE from the start and consider scaling up WEE strategies early • Use gender and social analysis including macro, meso and micro analysis • Include or develop gender capacity • Consider impact on WEE in project planning • Consider support to reduce constraints rooted in women’s other roles SWEDISH INTERNATIONAL DE VELOPMENT COOPER ATION AGENCY Address: SE-105 25 Stockholm, Sweden. Visiting address: Valhallavägen 199. Phone: +46 (0)8-698 50 00.  Fax: +46 (0)8-20 88 64. www.sida.se sida@sida.se • Include work with men as household members • Include public sector, NGOs civil society • Develop an explicit gender strategy with results and indicators in the logframe • Select a market with scope for WEE • Make a business case for WEE • Establish a facilitative role for WEE • Use ME to adapt during the project Art.nr: SIDA61568en  ISBN NR: 978-91-586-4215-7  URN:NBN number: urn:nbn:se:sida-61568en Look for changes in: