3. Most Legacy Media Has Lost Time and
Dollars Spent...Internet & Mobile Have
Grown Both
4. Source: Source: Nielsen, Media Dynamics, comScore, ZenithOptimedia forecasts
eMarketer, The Diffusion Group
Time with OTT is projected to
be 2 hours and 42 minutes a
day per person by 2020.
OTT Consumption is Rapidly Growing,
While Traditional Media Sees Declines
0
5
10
15
20
25
30
35
40
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Newspapers Consumption per Day
(minutes)
TV
Newspapers
OTT
0:00
1:12
2:24
3:36
4:48
6:00
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Average Media Consumption per Day
(HH:MM)
Mobile Desktop/laptop TV Radio Newspapers Magazines OTT
6. The Audience
HAS Shifted
By 2020, there will be 97.7
million US connected TV
households, up from 88.7
million in 2016.
73.8
88.7
92.5
94.9 96.3 97.7
60.7%
72.5%
75.1% 76.6% 77.3% 77.9%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020
Connected TV households % of total households
Note: Connected TVs are TV sets connected to the internet through built-in internet
capability or through another device such as a Blu-ray player, game console or set-
top box (e.g., Apple TV, Google Chromecast, Roku).
Source: eMarketer, Oct 2016
7. CONTENT
text, photo, video, audio
LEGACY NEO-LEGACY OTT SMART TV
GAME
CONSOLES
Audio
Cable TV Web/Tablet Roku Samsung X Box Alexa
Print Mobile Fire Vizio PlayStation Google Home
Apple LG WII
Sony
Opera
Calkins Media Content Distribution Strategy
Currently or soon to be
publishing on these platforms
8. Why Video? Why Now?
Video advertising spend is growing
Source: Borrell
$22.97
$32.62
$48.26
$69.50
$82.68
$98.58
$112.10
2011 2012 2013 2014 2015 2016 2018
VIDEO ADVERTISING (IN MILLIONS)
CALKINS MEDIA MARKETS
9. Source: webtrends, Nov 2016
Time Spent with OTT is SIGNIFICANT
95%
[CATEGORY
NAME]
[VALUE]
Hours
2%
[CATEGORY
NAME]
[VALUE]
Hours 3%
[CATEGORY
NAME]
[VALUE]
Hours
Total Time Spent Viewing Video by Platform
November 2016
10. 2.1
1.8
OTT devices TV Set-top boxes
Average Number of Devices
in U.S. Households
Source: Leichtman Research Group
February-March 2016
Note: OTT devices include smart TVs and streaming media devices that connect a television
to the Internet. Set-top boxes are the boxes that pay TV companies rent out to subscribers.
Among all U.S. households, the mean
number of streaming-capable devices is
2.1 per household, compared to 1.8 pay
TV set-top boxes.
OTT Devices Outnumber Cable Boxes
11. 56.5 57.2 57.6 56.2 55.1 54.8 54.5 53.9 53.2 52.4
18.0
21.7
27.0
41.2
56.0
73.8
88.7
92.5 94.9 96.3
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Cable and Connected Households
(in millions)
Cable TV households Connected TV households
Streaming Households Surpass the
Number of US Cable Households
Source: eMarketer, Oct 2016
Note: Cable TV: households with a subscription to cable TV service
Connected TV: households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month
12. Among Households in the Calkins Media Markets
Source: Scarborough, 2016; Simmons, Spring 2016
Streaming Has Caught Up to Cable
in the Calkins Media Markets as Well
202,531
446,379
726,776
Cable Company #2
Cable Company #1
Uses a Streaming Service
14. BIG IDEA 1
To take a print-centered
newsroom and transform it into
a video-driven newsroom using
existing people and dollars.
15. Newsroom People
Training & Development
Drew Berry & Associates, LLC
300 E. Lombard St.
Suite 840
Baltimore, MD 21202
410-814-7555
drew@drewberryassociates.com
Drew Berry
A two-time Emmy Award-winning President of Drew Berry
& Associates, LLC, which is a media consulting agency
Berry has more than 25 years of experience in the
television news industry in numerous markets including
New York City, Philadelphia, Dallas, Atlanta and New
Orleans. He won his Emmys in his role as news director
for CBS in Philadelphia
Berry's experience includes teaching and practicing
journalism as well as major involvement on various boards
and committees
16. Nuts and Bolts
iPhones for newsroom staff
HD cameras
Editing stations
Portable lights
Microphones
Tripods
In-house studio
Tricaster editing station
Consultant for shows
Consultant for news video
In-house development of journalists
Journalists trained to date; 100+
17. Show Development
James Andrew Miller
Award-winning journalist who has worked in politics, media, and
entertainment in a career spanning more than 30 years
Executive VP of Original Programming for USA Network
Producer with CBS News and Senior Executive Producer
of both Anderson Cooper 360 & Paula Zahn Now
Author of the recently released NYT best selling book Powerhouse, The
Untold Story of Hollywood’s Creative Artists Agency, Those Guys Have
All the Fun, Inside the World of ESPN, and Live From New York, An
Uncensored History of Saturday Night Live, His first book, RUNNING IN
PLACE: Inside the Senate, was also a bestseller.
18. 64 Hours of Video Published in October
Source: Limelight Analytics
393 396 398
415
620 613
526
437
539
649
688
13.0 14.3 14.5 15.7
32.1
25.9
24.3 23.0
26.0
30.4
64.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
0
100
200
300
400
500
600
700
800
Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
HoursofVideoContent
#VideosPublished
Videos Published Hours of Content
19. Calkins Print Video Plays Across All Devices
Source: Webtrends
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Total Video Plays
Calkins Print Properties
20. Calkins OTT Apps
Distribution platforms for digital video streamed to your TV via the
internet
Roku Amazon FireTV Apple TV
21. Calkins Philly: Comcast & Verizon VOD
Partnership
Distribution is for entire Philadelphia DMA
22. BIG IDEA 2
Creating an OTT linear stream at a
local broadcast TV station to
generate additional audience and
revenue using existing resources.
23. VOD/Video on Demand Math Example
• 100,000 monthly video views
• $25/CPM, 100% sold out
• Monthly Revenue - $2,500, Annualized Revenue - $30,000
Business Models: VOD vs Linear Math
24. Linear TV Math Example:
Based on 40 content minutes/20 (30 sec) ad minutes per hour
Ad Units/
Hour
Ad Units/
Day
Ad Units/
Year
Revenue/
Year
@$1/Spot 40 960 350,400 $350,400
@$5/Spot 40 960 350,400 $1,752,000
Business Model: VOD vs Linear Math
25. Trend of Roku, Amazon Fire and Apple TV
Cumulative Downloads at One Local TV Station
Source: webtrends, iTunes, Amazon Developer, Roku Developer
0
50,000
100,000
150,000
200,000
250,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16
TOTALVIEWTIME(HOURS)
DOWNLOADS
DOWNLOADS AND TOTAL VIEW TIME
DOWNLOADS TOTAL TIME
Linear Channel
Soft Launched 10/15
Linear Channel
Hard Launch Jan
26. Source: Webtrends, November 2016
Mobile
12%
Desktop
9%
OTT
79%
Share of Total Plays
[CATEGORY
NAME]
[PERCENTAG
E]
(3M, 40S)
[CATEGORY
NAME]
[PERCENTAGE]
( 11M, 1S)
[CATEGORY
NAME]
[PERCENTAG
E]
(1H, 37M)
Share of Total Time
(with avg. view time per session)
Linear Drives Engagement
27. Source: Webtrends, November, 2016
0
500
1,000
1,500
2,000
2,500
3,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
WebsitePlays
OTTPlays
LIVE STREAM PLAYS BY HOUR
OTT Live Stream Plays Website Live Stream Plays
TV is the NEW TV
AM PM
28. Good News
• Gateway to cable carriage, low power OTA, virtual MVPDs
• Legacy TV sales reps can sell it
• Preserves legacy TV pricing model
Bad News
• Traditional TV syndicators don’t have rules yet
• It’s hard and requires a lot of planning
• There is a hard cost (bandwidth) associated with delivery that scales quickly
Linear OTT Facts
