This document contains a quiz on food processing and marketing. It asks the test taker to identify key marketing terms and concepts, such as identifying competitors as direct or indirect. It also asks the test taker to match distribution channels like wholesalers, retailers, and online selling to their definitions. The quiz aims to assess understanding of important environmental and marketing factors for food companies.

1. QUIZ IN FOOD PROCESSING
Environment and Marketing
(EM)

2. Choose the words/phrases that best describes the market.
1-2 Two important aspects of creativity
3. Company in the same industry that offers a similar product.
4. Serves as the place for the distribution of goods or products for sale
5. It should be compensate for the effort and time given.
6. Assurance for the repair or support of product or services for a certain period of
time.
7. Should be measurable, reachable and Sufficiently large
8. The process in evaluating the target market
9. A right to assured of the price, variety, and the quality of the products and
services offered.
10. An example of the right to be protected that we see at the back of a product.
Process
Market analysis
tangible
Market (2)
*be selective
*be protected
Optimal pricing
Warranty
Product
Competitors
People
Nutrition Facts

3. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
11.

4. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
12.

5. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
13.

6. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
14.

7. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
15.

8. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
16.
17
18.
19.

9. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
20.
21.
22.
23.

10. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
24. 25.

11. ANSWERS

12. Choose the words/phrases that best describes the market.
1-2 Two important aspects of creativity (process and people)
3. Company in the same industry that offers a similar product. (competitors)
4. Serves as the place for the distribution of goods or products for sale (market)
5. It should be compensate for the effort and time given. (optimal pricing)
6. Assurance for the repair or support of product or services for a certain period of time.
(warranty)
7. Should be measurable, reachable and Sufficiently large market (market)
8. The process in evaluating the target market(MARKET ANALYSIS)
9. A right to assured of the price, variety, and the quality of the products and services
offered.(BE SELECTIVE)
10. An example of the right to be protected that we see at the back of a product. (nutrition
functions)
Process
Market analysis
tangible
Market (2)
*be selective
*be protected
Optimal pricing
Warranty
Product
Competitors
People
Nutrition Facts

13. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
11.
DIRECT

14. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
12.
INDIRECT

15. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
13.
DIRECT

16. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
14.
DIRECT

17. Identify if it’s a DIRECT, INDIRECT or SUBSTITUTE
Competitors.
15.
INDIRECT

18. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
16.
17.
18.
19.
Wholesalers
retailers
distributors
inside and field representatives

19. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
20.
21.
22.
23.
Online selling
Online selling
catalogs
Direct mail

20. Identify if it’s a Wholesalers, retailers, distributors, inside
and field representatives, online selling, direct mail, and
catalogs.
24. 25.
catalogs Online selling