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@herbigtMTP Engage 2018
LEAD, DON’T SERVE
HOW TO APPLY LATERAL LEADERSHIP IN
AGILE ENVIRONMENTS
Tim Herbig – Director iridion
✊ 🤲
@herbigt
@herbigtMTP Engage 2018
Your Key Takeaways
@herbigtMTP Engage 2018
Your Key Takeaways
Why Lateral
Leadership matters
🙋
@herbigtMTP Engage 2018
Your Key Takeaways
Why Lateral
Leadership matters
The most overlooked
skill in Agile Teams
🙋 🤦
@herbigtMTP Engage 2018
Your Key Takeaways
Why Lateral
Leadership matters
The most overlooked
skill in Agile Teams
Why alignment needs
a Micro perspective
🙋 🤦 🤝
@herbigtMTP Engage 2018
But first: Do YOU lead laterally?
@herbigtMTP Engage 2018
But first: Do YOU lead laterally?
& How many people did you ask FOR
something last week at work?
@herbigtMTP Engage 2018
But first: Do YOU lead laterally?
& How many people did you ask FOR
something last week at work?
How many of these get their
vacation days approved by you?🏝
@herbigtMTP Engage 2018
But first: Do YOU lead laterally?
& How many people did you ask FOR
something last week at work?
You’re in a lateral leadership
relationship with the rest of them!😯
How many of these get their
vacation days approved by you?🏝
@herbigtMTP Engage 2018
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
)
* + ,
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
Hierarchical Leadership
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
Hierarchical Leadership
- 👷 /
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
Hierarchical Leadership
- 👷 /
A Kick-Ass PM
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
Hierarchical Leadership
- 👷 /
A Kick-Ass PM
Smarty Pants Domain
Experts
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
The ‘Boss‘
)
* + ,
Hierarchical Leadership
- 👷 /
Lateral Leadership
A Kick-Ass PM
Smarty Pants Domain
Experts
What is Lateral Leadership, actually?
@herbigtMTP Engage 2018
Influence without Authority
@herbigtMTP Engage 2018
Agile grows beyond the IT
Department
@herbigtMTP Engage 2018
Agile grows beyond the IT
Department
@herbigtMTP Engage 2018
👬
👭
Agile Gallic Village
Agile grows beyond the IT
Department
🔍
@herbigtMTP Engage 2018
👬
👭
Agile Gallic Village
self-
organized
loosely
connected
cross-
functional
3
🏢
5
3
Agile grows beyond the IT
Department
🔍
@herbigtMTP Engage 2018
What the Agile Manifesto taught
us about Teams and Collaboration
@herbigtMTP Engage 2018
What the Agile Manifesto taught
us about Teams and Collaboration
1. Individuals and interactions over processes and
tools
2. Working software over comprehensive
documentation
3. Customer collaboration over contract negotiation
4. Responding to change over following a plan
@herbigtMTP Engage 2018
Where’s the emotional Intelligence?
@herbigtMTP Engage 2018
Where’s the emotional Intelligence?
- Responsible for the WHAT
@herbigtMTP Engage 2018
Where’s the emotional Intelligence?
- Responsible for the WHAT
👷
👷
,
,
Responsible for the HOW
@herbigtMTP Engage 2018
Where’s the emotional Intelligence?
- Responsible for the WHAT
👷
👷
,
,
Responsible for the HOW
Responsible for Needs of the INDIVIDUAL
?
@herbigtMTP Engage 2018
„Agile doesn’t have a brain.“
🧠
-Bill Scott, VP @PayPal
@herbigtMTP Engage 2018
Agile requires a new Type of
Leadership
@herbigtMTP Engage 2018
How about Servant Leadership?
@herbigtMTP Engage 2018
How about Servant Leadership?
🥜
@herbigtMTP Engage 2018
How about Servant Leadership?
🥜
• Characterized by putting
yourself last as a Product
Owner.
• It essentially glorifies all the
other people around you.
@herbigtMTP Engage 2018
How about Servant Leadership?
🥜
• Characterized by putting
yourself last as a Product
Owner.
• It essentially glorifies all the
other people around you.
🚨
@herbigtMTP Engage 2018
How about Servant Leadership?
🥜
• Characterized by putting
yourself last as a Product
Owner.
• It essentially glorifies all the
other people around you.
🚨
• You can‘t put yourself last 

when you’re the one who owns 

the product vision.
• You shouldn’t be looking for
greatness, but for individual
motivators and drivers.
@herbigtMTP Engage 2018
The Lateral Leadership Skill Puzzle
@herbigtMTP Engage 2018
The Lateral Leadership Skill Puzzle
ALIGNMENT
@herbigtMTP Engage 2018
The Lateral Leadership Skill Puzzle
ALIGNMENT EMPATHY
@herbigtMTP Engage 2018
The Lateral Leadership Skill Puzzle
We mainly talk
about this
ALIGNMENT EMPATHY
@herbigtMTP Engage 2018
The Lateral Leadership Skill Puzzle
ALIGNMENT EMPATHY
Let’s talk
about THIS
EMPATHY
@herbigtMTP Engage 2018
Cross-functional Domain Experts
*
UX
+
Engineering
,
Analytics
SkillDepth
@herbigtMTP Engage 2018
Don’t become a Domain Expert.
Instead, understand their pains
PM
-
SkillDepth
@herbigtMTP Engage 2018
Don’t become a Domain Expert.
Instead, understand their pains
PM
-
SkillDepth
Style Guides &
Cross-Platform
Patterns
Continuous
Deployments & IE9
AdBlocker & Variable
Definitions
@herbigtMTP Engage 2018
• It’s not about stepping into the playing field of
your peers
• But demonstrate willingness to go practical to gain
trust
• Key Benefits for lateral leadership:
A. The recognition of your peers
B. The ability to ask much better questions
The Impact of Empathy
@herbigtMTP Engage 2018
So, how can you build up empathy?
@herbigtMTP Engage 2018
So, how can you build up empathy?
Blog, books,
podcasts &
conferences
📚
@herbigtMTP Engage 2018
So, how can you build up empathy?
Blog, books,
podcasts &
conferences
Join (internal)
communities of
practice
📚 :
@herbigtMTP Engage 2018
So, how can you build up empathy?
Blog, books,
podcasts &
conferences
Join (internal)
communities of
practice
Become practical
using Online Courses
or give a talk
📚 : 🎤
@herbigtMTP Engage 2018
Remember this?
EMPATHYALIGNMENT
@herbigtMTP Engage 2018
Remember this?
EMPATHYALIGNMENT
Let’s take a
closer look!
🔍
@herbigtMTP Engage 2018
Levels of Alignment
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
✅
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
PROCESSES
✅
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
PROCESSES
✅
✅
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
PROCESSES
MOTIVATORS
✅
✅
@herbigtMTP Engage 2018
Levels of Alignment
Macro
Micro
STRATEGY
PROCESSES
MOTIVATORS
✅
✅
💬
@herbigtMTP Engage 2018
Quarterly All-hands and 

bi-weekly Retro and we’re 

good to go. Right?
@herbigtMTP Engage 2018
People struggle every Day
🙇
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
Lack of Organizational
flexibility
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
Lack of Organizational
flexibility
No personal advancement
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
Missing interpersonal
relationships
Lack of Organizational
flexibility
No personal advancement
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
Lack of Professional
pride or ethical values
Missing interpersonal
relationships
Lack of Organizational
flexibility
No personal advancement
@herbigtMTP Engage 2018
People struggle every Day
🙇
Lack of professional
achievement
Lack of Professional
pride or ethical values
No Greater efficiency
Missing interpersonal
relationships
Lack of Organizational
flexibility
No personal advancement
@herbigtMTP Engage 2018
Dealing with personal motivators
Help to define and find 

(their) informal roles matching
their needs in the team, going
beyond the requirements
from the people manager:
• Facilitator
• Tie-Breaker
• Spokesperson
• Schedule Keeper
• Office Housework
@herbigtMTP Engage 2018
Dealing with personal motivators
Stay human and don’t take yourself too
serious.🤗
Be aware of personal situations to put
behavior into context.🤯
☕ Have occasional informal 1:1 style coffees
with individual team members.
@herbigtMTP Engage 2018
Lateral Leaders may lack 

the comfy safety hierarchical 

leaders enjoy.
🕸
@herbigtMTP Engage 2018
But they can make a
significant difference for teams
nevertheless.
🚀
THANK YOU!
herbigt.com
@herbigt
herbig.blog/book
✌
👉

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