"Catch Me If You Can": Why Google Can't Fight All Spam - the slide deck for the talk I delivered at Linkdex Gambling Thinktank in January 2014

1. @irishwonder Linkdex Think Tank, January 2014
Why Google can’t fight all spam: Case study

2. @irishwonder Linkdex Think Tank, January 2014@irishwonder

3. @irishwonder Linkdex Think Tank, January 2014@irishwonder
February 2013 -> manual cleanup

4. @irishwonder Linkdex Think Tank, January 2014@irishwonder

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21. @irishwonder Linkdex Think Tank, January 2014@irishwonder
} Benefits:
◦ Relatively quick rankings
◦ Scalable, manageable traffic
} Risks:
◦ No guaranteed minimum period of ranking (is there
ever?)
◦ Manual reviews leading to manual cleanups
◦ Algorithmic changes
But every change that makes one kind of spam
impossible, makes 10 others possible!

22. @irishwonder Linkdex Think Tank, January 2014@irishwonder
} How can Google eliminate spam completely?

23. @irishwonder Linkdex Think Tank, January 2014@irishwonder
} Here is a detailed step-by-step instruction:

24. @irishwonder Linkdex Think Tank, January 2014@irishwonder
1. Power off all the datacentres
2. Eliminate all the search functionality
3. Cease to exist as a search engine

25. @irishwonder Linkdex Think Tank, January 2014@irishwonder
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