9. NVC Consulting http://www.nvcconsulting.net 10. PRISM International, Inc. http://www.prismdiversity.com 11. Tulin Diversiteam Associates http://www.diversiteam.com 12. The Winters Group, Inc. http://www.wintersgroup.com Source: This case was prepared by Kathryn A. Cañas and Harris Sondak. Exercise: Analyzing Diversity Commitment On Web Sites Purpose The purpose of this exercise is to analyze the way that organizations communicate their understanding of and commitment to diversity through their Web sites. Guidelines Note: For this exercise to be done in-class, computer access is necessary. 1. With the entire group, describe the purpose of an organization’s Web site. Why do people typically visit an organization’s Web site? How important is it for an organization to have a comprehensive yet easily accessible Web site? Explain. 2. Divide participants into groups of about five people. Have each group choose five to ten organizations’ Web sites to examine. Groups may choose Web sites representing organizations that interest them, or they may choose any of the organizations listed in DiversityInc’s Top 50 Companies for Diversity; for example: • American Express Co. (http://www.americanexpress.com) • Cisco (http://www.cisco.com) • Coca-Cola Co. (http://www.coca-cola.com) • Ernst & Young (http://www.ey.com) • Ford Motor Co. (http://www.ford.com) • Johnson & Johnson (http://www.jnj.com/connect) • Marriott International (http://marriott/com) • MGM Mirage (http://www.mgmmirage.com) • PepsiCo (http://pepsico.com) • Verizon Communications (http://verizon.com) http://www.nvcconsulting.net/ http://www.prismdiversity.com/ http://www.diversiteam.com/ http://www.wintersgroup.com/ http://www.americanexpress.com/ http://www.cisco.com/ http://www.coca-cola.com/ http://www.ey.com/ http://www.ford.com/ http://www.jnj.com/connect http://www.mgmmirage.com/ http://pepsico.com/ http://verizon.com/ 3. As you examine each organization’s Web site, answer the following questions: • Is material on diversity or a link to a diversity section found on the Web site’s homepage? • Is the organization’s definition of diversity and its diversity mission statement clearly articulated on the Web site? Is it easy to locate? • After reading the main diversity section, do you clearly understand the company’s stance on diversity? • Is there a statement on the Web site by the CEO reflecting the organization’s commitment to diversity? • Does the Web site material address diversity-related issues such as employee-resource groups, recruiting strategies, diversity training, supplier diversity, community relations, and so on? • Analyzing Diversity Recruiting Materials Today many organizations make available a tremendous amount of information on their websites to support their recruiting efforts. Go to the websites of two of the Top 50 Companies for Diversity (see DiversityInc.com). Then select two companies from the Fortune500 who are in the top 50 compani ...

1. 9. NVC Consulting http://www.nvcconsulting.net
10. PRISM International, Inc. http://www.prismdiversity.com
11. Tulin Diversiteam Associates http://www.diversiteam.com
12. The Winters Group, Inc. http://www.wintersgroup.com
Source: This case was prepared by Kathryn A. Cañas and Harris
Sondak.
Exercise: Analyzing Diversity Commitment On Web Sites
Purpose
The purpose of this exercise is to analyze the way that
organizations communicate their understanding of
and commitment to diversity through their Web sites.
Guidelines
Note: For this exercise to be done in-class, computer access is
necessary.
1. With the entire group, describe the purpose of an
organization’s Web site. Why do people typically
visit an organization’s Web site? How important is it for an
organization to have a comprehensive yet
easily accessible Web site? Explain.
2. Divide participants into groups of about five people. Have

2. each group choose five to ten
organizations’ Web sites to examine. Groups may choose Web
sites representing organizations that
interest them, or they may choose any of the organizations
listed in DiversityInc’s Top 50 Companies
for Diversity; for example:
• American Express Co. (http://www.americanexpress.com)
• Cisco (http://www.cisco.com)
• Coca-Cola Co. (http://www.coca-cola.com)
• Ernst & Young (http://www.ey.com)
• Ford Motor Co. (http://www.ford.com)
• Johnson & Johnson (http://www.jnj.com/connect)
• Marriott International (http://marriott/com)
• MGM Mirage (http://www.mgmmirage.com)
• PepsiCo (http://pepsico.com)
• Verizon Communications (http://verizon.com)
http://www.nvcconsulting.net/
http://www.prismdiversity.com/
http://www.diversiteam.com/
http://www.wintersgroup.com/
http://www.americanexpress.com/
http://www.cisco.com/
http://www.coca-cola.com/
http://www.ey.com/

3. http://www.ford.com/
http://www.jnj.com/connect
http://www.mgmmirage.com/
http://pepsico.com/
http://verizon.com/
3. As you examine each organization’s Web site, answer the
following questions:
• Is material on diversity or a link to a diversity section found
on the Web site’s homepage?
• Is the organization’s definition of diversity and its diversity
mission statement clearly articulated
on the Web site? Is it easy to locate?
• After reading the main diversity section, do you clearly
understand the company’s stance on
diversity?
• Is there a statement on the Web site by the CEO reflecting the
organization’s commitment to
diversity?
• Does the Web site material address diversity-related issues
such as employee-resource groups,
recruiting strategies, diversity training, supplier diversity,
community relations, and so on?
•
Analyzing Diversity Recruiting Materials
Today many organizations make available a tremendous amount

4. of information on their websites to support their recruiting
efforts. Go to the websites of two of the Top 50 Companies for
Diversity (see DiversityInc.com). Then select two companies
from the Fortune500 who are in the top 50 companies for
diversity (see
http://money.cnn.com/magazines/fortune/fortune500).
Go to their websites. Examine the degree to which each
organization promotes its commitment to diversity using the
questions listed under number 3 on page 297 of the Canas &
Sondak (2014) textbook to guide your analysis. Describe the
strengths and weaknesses of each organization's website in
terms of their representations and communications about their
diversity commitment.
In a two to three page paper, compare and contrast the two Top
50 Diversity companies with the two Fortune 500 companies.
Describe your analysis, key findings, and your conclusions.
Utilize at least one of the readings on recruiting in your paper.
Required Reference
Canas, K., & Sondak, H. (2014). Opportunities and challenges
of workplace diversity (3rd ed.). Berrett-Koehler Publishers.
Othet Optional References
Akinola, M., & Thomas, D.A. (2006). Defining the attributes
and processes that enhance the effectiveness of workforce
diversity initiatives in knowledge intensive firms. HBR
Working Paper Series. Retrieved from
http://www.hbs.edu/faculty/Pages/item.aspx?num=22678
Avery, D.R. (2003). Reactions to diversity in recruitment
advertising: Are differences black and white? Journal of
Applied Psychology, 88(4), 672-679.
Chrobot-Mason, D., & Leslie, J. B. (2012). The role of
multicultural competence and emotional intelligence in
managing diversity. Psychologist-Manager Journal (Taylor &
Francis Ltd), 15(4), 219-236.
Kulik, C. T., Roberson, L. & Perry, E. L. (2007). The multiple-

5. category problem: Category activation and inhibition in the
hiring process. Academy of Management Review, 32(2), 529-
548.
Martins, L. L., & Parson, C. K. (2007). Effects of gender
diversity management on perceptions of organizational
attractiveness. Journal of Applied Psychology, 92(2), 396-409.