Key note presentation Marc Torras at Inside 3DP Zhuhai

1. INSIDE 3DP Zhuhai
Post-Mortem

2. BASIC INFO:
The What Where
Who Why
On of the 2 INSIDE 3DP events in China The area of Macau-Guanzhou-Hong Kong (Pearl
River Delta )
One of the most industrialized areas in the world
Regional Experts from the industry and most key
resellers, designers focused on 3DP in the region.
 We have identified this as the 1st Priority in China
(2nd is Shanghai).
 IDC forecasts China will be the 2nd country in the
world in Machines sales (behind US) by next year.
 This event is focused on industrial applications.

3. Awareness Engagement Expertise Use
Generate awareness on:
• 3DP technology
transformation
• HP Multijet Fusion
technology role in the
industry
• Industry collaboration in key
value chain development
area: 3MF Consortium,
Materials Open Platform
Engage with 3DP and
technology:
• Demonstrate actual file
design to production
outcome workflow
• Ecosystem evangelization
Develop Expertise in the
technology
• Expertise in client and
partner tracking and
development
• Use case partner
development
Create application Expertise by
Vertical :
• Develop key application
ecosystem (SW, HW,
Consulting & Materials…)
• Generate volume cases
The APJ Marketing and Sales Asset build up by stages framework

4. Awareness Engagement Expertise Use
Generate awareness on:
• 3DP technology
transformation
• HP Multijet Fusion
technology role in the
industry
• Industry collaboration in key
value chain development
area: 3MF Consortium,
Materials Open Platform
Engage with 3DP and
technology:
• Demonstrate actual file
design to production
outcome workflow
• Ecosystem evangelization
Develop Expertise in the
technology
• Expertise in client and
partner tracking and
development
• Use case partner
development
Create application Expertise by
Vertical :
• Develop key application
ecosystem (SW, HW,
Consulting & Materials…)
• Generate volume cases
The APJ Marketing and Sales Asset build up by stages framework: what role did Zhuhai play?
• Generate awareness of the HP 3DP Platform in the insulated 3DP/AM
Chinese market
• Start engagement with Pearl River Delta industrial partner network

5. The Objectives
Generate awareness of the HP 3DP Platform in the insulated 3DP/AM Chinese market
Start engagement with Pearl River Delta industrial partner network
1. Evangelist presentation during the event
2. Media Coverage:
3DP World China offers to have a
cover story with an interview
Action taken
1. Evangelist presentation in:
 Inside 3DP Shanghai event
 The 4th World 3D Printing Technology Industry
Conference & Expo
Focus: to cover Yangtze River Delta Industrial area
2. Media Coverage:
Prepare the terrain for an off-site interview with senior
management at GBU
Next Steps
1. Build Contact funnel:
• ~30 partner contacts in different parts
of value chain
• ~15 industry influencer contacts
Action taken
1. Create partner customized PDQ with CRM team and
translate into Simplified Chinese
2. Analyze, Categorize and set up next step visits to revise
capabilities
Next Steps