Sell to the Believers There are a lot of people who DO NOT believe in what you are selling. And no matter how much you educate them. Or show them the light. They’ll never believe. Then there are those who already believe in what you do and what you are offering. There are so many people who exhibit the attributes of someone who WILL believe in you with a little education. Don't waste time selling to the non-believers. Spend your time selling to the BELIEVERS. They are waiting for you. Now go find your believers. Are you selling to non-believers who will never convert or are you focused on the believers? Let me know in the comments below.