Create Content buckets

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 Creating content can feel overwhelming at times.  When the world is your oyster 寧 it can cause content paralysis... where to start? What to say? It feels like I'm getting repetitive but am I? I felt all of these things and more. To structure my content calendar I think of content in "buckets" or groups.  I chose buckets and topics where I am confident that I can be successful, i.e. motivate to create the content and that I believe will serve my business. These buckets won't be for everyone but hopefully they will spark some ideas and help you create your own. Once you have your buckets you can create a calendar for your content and get creating!  What buckets have you created for yourself and your content strategy? Let me know in the comments below. 

Marketing

👆 👆
<—<—
CREATE
CONTENT
BUCKETS
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©2020 Wildstory
Marc Gutman
@marcgutman

👆 👆
<—<—
Brought to you by www.wildstory.com
©2020 Wildstory
Marc Gutman
@marcgutman
Coming up with content ideas,
having enough variety while staying
consistent, and ensuring your
content is serving your goals is no
easy task.
By creating content buckets you can
know what content to create and
when you’re too heavy in a certain
area.
Here are the 8 content buckets I use
to keep my content calendar full and
balanced.

👆 👆
<—<—
1. Personal
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©2020 Wildstory
Marc Gutman
@marcgutman
About me. Stuff you might not know.

👆 👆
<—<—
2. Lessons via Stories
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©2020 Wildstory
Marc Gutman
@marcgutman
Teaching with storytelling.

3. Branding Insights
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Marc Gutman
@marcgutman
Branding and marketing expertise.

4. How To
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©2020 Wildstory
Marc Gutman
@marcgutman
Teaching step by step.

5. Podcast
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Marc Gutman
@marcgutman
BIG IDEAS from our guests. 💡

6. Translation
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Marc Gutman
@marcgutman
Book reports, distillation of other’s
ideas (with attribution & credit)
7. Show Your Work
Case studies, portfolio work, etc

8. BTS
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Marc Gutman
@marcgutman
Behind the scenes. A look behind the
curtain. 👀

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Create Content buckets

2. 👆 👆 <—<— Brought to you by www.wildstory.com ©2020 Wildstory Marc Gutman @marcgutman Coming up with content ideas, having enough variety while staying consistent, and ensuring your content is serving your goals is no easy task. By creating content buckets you can know what content to create and when you’re too heavy in a certain area. Here are the 8 content buckets I use to keep my content calendar full and balanced.

8. 6. Translation Brought to you by www.wildstory.com ©2020 Wildstory Marc Gutman @marcgutman Book reports, distillation of other’s ideas (with attribution & credit) 7. Show Your Work Case studies, portfolio work, etc

10. Marc Gutman @marcgutman Brought to you by www.wildstory.com ©2020 Wildstory Create buckets that are speciﬁc to you, your business, and your strengths. Hi, I’m Marc Gutman. I help businesses design and craft brand strategies that grow their business and delights customers. Follow me @marcgutman or send me a DM. I’d ♥ to connect with you.

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