Bluewater's newest franchise marketing webcast is exploding with 7 franchise grand opening missteps you can turn into surefire marketing weapons! "Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct" will give your franchise the full briefing for a successful Grand Opening. Don't miss the free infographic "Franchise Grand Openings: Your Marketing Secret Weapons" for a smart, actionable timeline you can use in your own franchise grand openings! For more information about franchise grand openings, local franchise marketing, franchisee support, and other smart franchise marketing content, visit us at http://www.bluewaterbrand.com/blog

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2. Special Agent:
MaK Wangsness*
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Digital Marketing Manager
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3. Special Agent:
Craig Boyte
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Director of Digital Strategy
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4. 1. You Didn’t Devise a
Successful Strategy
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5. 5
Set goals and expectations!
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6. 6
Decide how you will measure your success.
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Franchise Grand Openings are not
just one day – it’s a process!

8. 2. You Forgot to Do
Surveillance & Scout
Your Territory
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9. 9
Know more than just the basic
demographics of the community
your business is located in…
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10. 10
Research the competition
around your store.
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Invite influential community members.
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12. 3. You’re Not Using Your
Marketing Secret Weapons
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13. 13
Remember the Basics:
• Plan and stick to your budget
• Keep consistent messaging with
everything involved in your
Grand Opening
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• Includes an actionable timeline of
marketing initiatives you can use in
your own Grand Opening!
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Get the Infographic 
Franchise Grand Openings:
Your Marketing Secret Weapons

15. Marketing Secret Weapons
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• Smart Mail & Best Practices:
– Do several mail drops
• Start with a big awareness push
• Get more targeted as your Grand Opening gets
closer
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16. Marketing Secret Weapons
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• Earned Media:
– Create publicity
– Use social media ads
– Write a press release for cost
effective awareness
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17. Marketing Secret Weapons
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• Digital Marketing Channels:
– Banner ads
(Can be targeted at a zip code level)
– Pandora ads
(Target by age, gender, location & genre)
– PPC
(Helps you in online search)
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18. Marketing Secret Weapons
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• Local Broadcast:
– A great channel to use if you have the
budget for radio and TV ads
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19. Marketing Secret Weapons
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• In-Store Print & Promotions:
– Use signage and flyers so
visitors know and understand
what you offer
– Contests and sweepstakes
• Creates excitement so visitors to stay longer
• Allows you to collect visitor information
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20. 4. Your Plan is Too Rigid
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Be flexible in your franchise
Grand Opening Plan.
Every market is different!
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Your Franchise Grand Opening is a “Test &
Learn” opportunity for future local
marketing!
A+
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23. 5. You’re Not Prepared
for Grand Opening Day
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Remember:
This is the customers first
impression of your store.
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Train your staff!
• Products and you offer
• How to assist customers
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Make sure on your Grand Opening
day you are fully staffed!
• Keep wait time to a minimum.
• Give customers a great experience!
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Have refreshments and
entertainment for your new
customers to enjoy!
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Educate your customers on promotions
and what your store can offer them
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29. 6. You Didn’t Track
Your Success
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Measurement is key!
• What will you measure?
• How will you measure it?
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Get a baseline from other locations and
corporate about what kind of numbers they
have had with Grand Openings.
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Track your success by
– Traffic - # of visits/week
– Coupon Redemption - # of services/day
– Microsites - # of sign ups
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33. 7. You Don’t Know
What to Do Next
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Collect email opt-ins for coupons, offering
a discount for their next visit, or including
them in a loyalty program.
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Take your hard work from
building up to the Grand
Opening and keep it going!
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Don’t be afraid to ask for help…
P.S. Bluewater has been doing Grand
Openings for over 15 years, and we’re here to
help your franchise grow!
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Get the Infographic 
Franchise Grand Openings:
Your Marketing Secret Weapons
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38. Connect with us:
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Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand
@BluewaterBrand
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