Core Purpose
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The other day a friend of mine asked… “What’s the difference between purpose, mission, & vision?” We started talking about it and I realized how confusing this can be. Core purpose, purpose, your “why”… whatever YOU call it. It’s the same thing. It’s your reason for being beyond making money. The core purpose of a business used to be a “nice to have.” In today’s economy it’s a “MUST HAVE”. And it must be authentic. It must be about something more. What do you think about purpose? Where does it fit in your company or process? Let me know in the comments below
