Jaime Pham of LinkedIn delivered this session at the MarTech Festival, 16th November, London. #MarTechFest

1. The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Content Marketing and Talent
Acquisition: the new power couple
Jaime Pham | @jaimelynn09

2. Quiz: is this a marketing or a recruiting stat?
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
70%
Of budget spent on lead gen, technology,
and agencies

3. Quiz: is this a marketing or a recruiting stat?
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
65%
Say generating leads is a top challenge

4. Poll: talent brand or corporate brand update?
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

5. The role of content in hiring: search, social, reviews
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

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“Talent is one of the most essential factors
for growth and competitiveness”
-Founder and Executive Chairman, World Economic Forum

7. Companies with
both a high
BrandView score
and a high Talent
Brand Index had a
36% higher EPS
#MarTechFest @MarTechAlliance
Source: Lippincott and LinkedIn consumer and talent brand study 2013

8. The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Talent Brand has a big impact on hiring success
84%
Would leave if they got a
job offer from a company
with a strong employer
brand**
94%
Are more likely to
apply to a company
that actively
maintains their talent
brand*
72%
Of adults actively track
open jobs in the market,
regardless of their current
status*

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And yet TA teams are understaffed. See below for diagram of
actual TA brand department

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How marketing reacts when asked for a shared resource

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One possible short-term solution:
your staff
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

12. Which department has more to gain from
employee advocacy?
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
six job views
three Company Page views
one Company Page follower
six profile views
Every six pieces of
content a person shares
on LinkedIn influences

13. But content marketing sees a benefit, too
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Peers and colleagues
are more influential
than Influencers

14. You probably already have
employee-created content
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

15. On SlideShare
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

16. Or via hashtags
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

17. Or on LinkedIn Publishing
The MarTech Festival 2017 #MarTechFest @MarTechAlliance

18. Future Head of Brand: dual KPIs
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Purchase
Intent
Time to
hire

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Questions?