The document discusses the increasing shift towards programmatic advertising, highlighting that by 2019, a significant majority of digital ad spending will be programmatic and mobile-based. It identifies key challenges marketers face, including data fragmentation and the need for actionable insights. Datorama is presented as a solution to these challenges, offering a unified platform to manage and analyze marketing data effectively.

1. MARCH 8, 2018
CLOSING THE
PROGRAMMATIC LOOP
SARA SHULMAN

2. 81.5%
of 2018 US
digital display
spend will be
programmatic
– eMarketer, November 2017

3. By 2019
80%
of programmatic ad
spend will go to
mobile rather than
desktop ads
– eMarketer, November 2017

4. By 2019
77%
of US digital video
ad dollars will move
to programmatic
– eMarketer, November 2017

5. What we hear
How do I solve
transparency
once
and
for all?
Do I have the
insights needed to
own my strategy and
clean up my supply
chain?
Where
should I place
my next
investment?
How do I provide
real-time
reporting to my
teams and clients
that matches my
real-time buys?

6. “Marketing teams are
overwhelmed with the
number of data sources they
must integrate.” –
CHALLENGE1
FRAGMENTATION

7. CHALLENGE2
ACCOUNTABILITY

8. CHALLENGE3
INSIGHTS
CAMPAIGNS
PARTNERS / CLIENTS
AUDIENCES
CREATIVE /
CONTENT
CHANNELS
REGIONS

9. HOW WE USED TO DO IT
Data Sources Data Acquisition Data Warehouse Data Delivery Data Consumption
Traditional BI & siloed data processing
• Operational
Systems
• Transactional
Systems
• Internal /
External
• Extraction
• Transformation
• Loading
• Central
Repository
• Subject based
datamarts
• Metadata
• User facing app
• Report
generation
• Subject based
data cubes
• Data mining
• Dashboards
• Scorecards
• Querying
• Reporting
• OLAP

10. DISPARATE DATA/CHAOS SINGLE SOURCE OF TRUTH WORLDWIDE
PAID SOCIALPAID SEARCHDISPLAY
VIDEO MOBILE TV
OOH PROGRAMMATIC PRINT
CONTENT SYNDICATION NATIVE
WEB, APPS & MARKETING AUTOMATION
CRM ECOMMERCE & OFFLINE SALES
SOCIAL + SEO SPONSORSHIPS
BRAND HEALTH DATA IoT & PRODUCTS
SOCIAL LISTENING PR & INFLUENCERS
Drive Performance
Drive Impact
Improve Loyalty
GROWTH
Connect
+ Unify
Act
Analyze
THE DATORAMA WAY: ONE PLATFORM FOR 100% OF MARKETING DATA

13. +20
Verticals
Datorama is the Market Leader.
Fast 500 #35
Cool Vendor
300+ Agencies
2000+ Brands
PARTNER WITH THE MARKET LEADER

14. HOW DATORAMA CAN HELP
• Solve marketing data
fragmentation systematically
• Make media transparency
actionable & scalable
• Automate and iterate with
your expertise
• Gain insights and deliver
results fast