Driving Business Value Through Big Data

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Driving Business Value Through Big Data

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 Driving Business Value Through Big Data: Big Decisions/ Big Data To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Big Decisions/ Big Data • Used incorrectly big data can create more confusion than it solves while costing you millions
  3. 3. @The_ARF #ARFAM2014 Speakers: Victor Davidson – Havas Media
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

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