A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E

A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

_ _4

5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

T W O T H I N G S E M E R G E D

D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

3 B I G L E A R N I N G S F O R D E S I G N

A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T

N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

H O W M A N Y O F Y O U R U N A N D ,
W H I L E Y O U ’ R E R U N N I N G , PA U S E ,
TA K E P H O T O S A L O N G T H E WAY A N D
U P L O A D T H E M T O S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K
@ J B O O G I E

T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

@ J B O O G I E

I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

@ J B O O G I E

@ J B O O G I E

T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S

H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

@ J B O O G I E

"We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."

E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

S H I F T F R O M A C U LT U R E O F
D E L I V E RY T O A C U LT U R E
O F L E A R N I N G

T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
N E W B O O K S O O N !
S E N S I N G B O O K . C O M

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