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Parishkar college of global
excellence
Perception
Submitted to:-
Mrs.Preeti Paliwal
Asst Professor
of PCGE College
Submitted by:-
Vishal sharma
BBA 3rd
sem.
Organizational Behavior / PerceptionOrganizational Behavior / Perception 2221st aug 2015
““ WE DON’T SEE THINGSWE DON’T SEE THINGS
AS THEY ARE, WE SEEAS THEY ARE, WE SEE
THINGS AS WE ARE.”THINGS AS WE ARE.”
Whether the center circle are same in
size?
Whether the center circle are same in
size?
Tell me, which one is lengthy?
Muller Iyer Illusion
Write a story.
21st aug 2015 7
PerceptionPerception
Perception is the process of receivingPerception is the process of receiving
information about and making senseinformation about and making sense
of the world around us. It involvesof the world around us. It involves
deciding which information to notice,deciding which information to notice,
how to categorize this information andhow to categorize this information and
how to interpret it within thehow to interpret it within the
framework of existing knowledge.framework of existing knowledge.
21st aug 2015 8
Elements of perception
stimuli attention identification
transformation
behaviour
performance
satisfaction
21st aug 2015 9
Stimuli

The reception of infirmation is the stimulus
which results in sensation. Knowledge and
behavior depend on senses and their
stimulation.
21st aug 2015 10
Attention

The stimuli that are noticed depend purely on
the people selection,aptitude and the strenth of
stimuli. To motivate ,the management has to
find out appropriate stimuli, which can attract
the attention of employees.
21st aug 2015 11
Identification

The received stimuli are identified before they
are converted into behavior.

Perception is a two-step activity namely,
receiving stimuli and coverting the stmuli intu
action.
21st aug 2015 12
Transformation

The individual has to consider the various
processes of transforming the message into
action.

For example:- tha announcement of bonus
should be identified as stimulus for increasing
production.
21st aug 2015 13
Behaviour

Behaviour is the result of the cognitive pricess.
Perceptual behaviour is not influanced by
reality,but it is an outcome of the oerception
process of the individual, his learing and
personalty, environmental factors and other
internal and external factors.
21st aug 2015 14
Performance:

Proper behavior leads to higher performance.
High performers become a source of stimuli
and motivation to other people.
21st aug 2015 15
Satisfaction
High performance always leads to
satisfaction.if the performance is more, peopled
are thrilled, but when performance is equal to
expectation, it results in satisfaction.
21st aug 2015 16
External Factors affecting
perceptual selectivity:
External
Factors
intensity Magnitude
(size)
situations
Novelty and familiarity
contrast
repetition
motion
21st aug 2015 17
1. Intensity:-
The intensity of stimulus means that
more intense the stimulus audio or visual, the more
is the chance of it being perceived.
2. Magnitude:-
The size of teh object or stimulus has
a grater impact on teh perception process because
the size influences attention and recognition in a
more effective manner.
21st aug 2015 18
3. Contrast:-
Contrasting visuals have higher impact
on behaviour. The contrast principle states that
external stimuli, which stand out against the
background or which, are not what the people expect
will catch the eye.
4. Repetition:-
Repeated stimuli always have more
impact on performances than a single assertion.
Repetition has the advantage of being noticed.
21st aug 2015 19
5. Movement:-
The feature of motion entails that the
changing objects attract the attention of individual
more than the static object.
6. Novelty and Familiarity:-
A novel object in teh
familiar situation or a familiar object in a novel
situation tends to attract attention.
21st aug 2015 20
Internal factors affecting perceptual
selectinity
habit learning
Motivation
and intrestpersonalty
Economic and
social background
Organisation role
and specialization
21st aug 2015 21

1. HABIT:-
Habits are inbuilt that is why individuawls
distingush objects, sitauation and conditions in a
different manner as per their habits.

2. LEARNING:-
The state of learning has a crucial tole to
play in the process of perception. However, it shuould
be recognized that ehg roel of learning is more
pronounced in respect of comples forms of perception
where the symbloic content creeops into teh process.
21st aug 2015 22
3. MOTIVATION AND INTEREST:-
Motivational factors increase the individual's sensitivity to
those stimuli which he considers as relevant to teh satisfaciton of his needs in view of his
past experience with them.
4. PERSONALITY:-
The personality of the perceiver as well as the
stimulator has an impact on the perception process. The age,
sex, race, dress, etc. Of both teh persons have a direct influence
on teh perception process.
21st aug 2015 23
5.ECONOMIC AND SOCIAL BACKGROUND:-
The employee
perceptions are based on economic and social backgrounds.
Socially adn economically developed employees have a more
positive attitude towareds development tather less developed
employees.
 6.ORGANIZATIONAL ROLE AND SPECIALIZATIONS:-
The modern
organizations value specilization. Consequently, the speciality of
a perosn that casts him in a particular organizational role
predisposes him to select certain stimuli and to disregard others.
21st aug 2015 24

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Vishal sharma ppt on perception 1

  • 1. Parishkar college of global excellence Perception Submitted to:- Mrs.Preeti Paliwal Asst Professor of PCGE College Submitted by:- Vishal sharma BBA 3rd sem.
  • 2. Organizational Behavior / PerceptionOrganizational Behavior / Perception 2221st aug 2015 ““ WE DON’T SEE THINGSWE DON’T SEE THINGS AS THEY ARE, WE SEEAS THEY ARE, WE SEE THINGS AS WE ARE.”THINGS AS WE ARE.”
  • 3. Whether the center circle are same in size?
  • 4. Whether the center circle are same in size?
  • 5. Tell me, which one is lengthy? Muller Iyer Illusion
  • 7. 21st aug 2015 7 PerceptionPerception Perception is the process of receivingPerception is the process of receiving information about and making senseinformation about and making sense of the world around us. It involvesof the world around us. It involves deciding which information to notice,deciding which information to notice, how to categorize this information andhow to categorize this information and how to interpret it within thehow to interpret it within the framework of existing knowledge.framework of existing knowledge.
  • 8. 21st aug 2015 8 Elements of perception stimuli attention identification transformation behaviour performance satisfaction
  • 9. 21st aug 2015 9 Stimuli  The reception of infirmation is the stimulus which results in sensation. Knowledge and behavior depend on senses and their stimulation.
  • 10. 21st aug 2015 10 Attention  The stimuli that are noticed depend purely on the people selection,aptitude and the strenth of stimuli. To motivate ,the management has to find out appropriate stimuli, which can attract the attention of employees.
  • 11. 21st aug 2015 11 Identification  The received stimuli are identified before they are converted into behavior.  Perception is a two-step activity namely, receiving stimuli and coverting the stmuli intu action.
  • 12. 21st aug 2015 12 Transformation  The individual has to consider the various processes of transforming the message into action.  For example:- tha announcement of bonus should be identified as stimulus for increasing production.
  • 13. 21st aug 2015 13 Behaviour  Behaviour is the result of the cognitive pricess. Perceptual behaviour is not influanced by reality,but it is an outcome of the oerception process of the individual, his learing and personalty, environmental factors and other internal and external factors.
  • 14. 21st aug 2015 14 Performance:  Proper behavior leads to higher performance. High performers become a source of stimuli and motivation to other people.
  • 15. 21st aug 2015 15 Satisfaction High performance always leads to satisfaction.if the performance is more, peopled are thrilled, but when performance is equal to expectation, it results in satisfaction.
  • 16. 21st aug 2015 16 External Factors affecting perceptual selectivity: External Factors intensity Magnitude (size) situations Novelty and familiarity contrast repetition motion
  • 17. 21st aug 2015 17 1. Intensity:- The intensity of stimulus means that more intense the stimulus audio or visual, the more is the chance of it being perceived. 2. Magnitude:- The size of teh object or stimulus has a grater impact on teh perception process because the size influences attention and recognition in a more effective manner.
  • 18. 21st aug 2015 18 3. Contrast:- Contrasting visuals have higher impact on behaviour. The contrast principle states that external stimuli, which stand out against the background or which, are not what the people expect will catch the eye. 4. Repetition:- Repeated stimuli always have more impact on performances than a single assertion. Repetition has the advantage of being noticed.
  • 19. 21st aug 2015 19 5. Movement:- The feature of motion entails that the changing objects attract the attention of individual more than the static object. 6. Novelty and Familiarity:- A novel object in teh familiar situation or a familiar object in a novel situation tends to attract attention.
  • 20. 21st aug 2015 20 Internal factors affecting perceptual selectinity habit learning Motivation and intrestpersonalty Economic and social background Organisation role and specialization
  • 21. 21st aug 2015 21  1. HABIT:- Habits are inbuilt that is why individuawls distingush objects, sitauation and conditions in a different manner as per their habits.  2. LEARNING:- The state of learning has a crucial tole to play in the process of perception. However, it shuould be recognized that ehg roel of learning is more pronounced in respect of comples forms of perception where the symbloic content creeops into teh process.
  • 22. 21st aug 2015 22 3. MOTIVATION AND INTEREST:- Motivational factors increase the individual's sensitivity to those stimuli which he considers as relevant to teh satisfaciton of his needs in view of his past experience with them. 4. PERSONALITY:- The personality of the perceiver as well as the stimulator has an impact on the perception process. The age, sex, race, dress, etc. Of both teh persons have a direct influence on teh perception process.
  • 23. 21st aug 2015 23 5.ECONOMIC AND SOCIAL BACKGROUND:- The employee perceptions are based on economic and social backgrounds. Socially adn economically developed employees have a more positive attitude towareds development tather less developed employees.  6.ORGANIZATIONAL ROLE AND SPECIALIZATIONS:- The modern organizations value specilization. Consequently, the speciality of a perosn that casts him in a particular organizational role predisposes him to select certain stimuli and to disregard others.