we are explain in this presentation Entrepreneur' Mr Akio Morita. he is the founder of Sony company.

1. ENTREPRENEUR
Module - Business Environment
National Institute of Business Management
ADBM 15.1
2016.03.01

4. Personal profile
 Name – Mr. Akio Morita
 Birth day - January 26, 1921
 County - Nagoya, Aichi Prefecture, Japan
 Higher Education – he graduated from Osaka Imperial
University with a degree in physics
 Awards - Albert Medal(1982)
 Founded - May 7, 1946
 Dead - 3 October 1999 (aged 78) Tokyo, Japan

5. About the company
 Commencement of Business - May 7, 1946
 Major Products
 Televisions-
 Digital imaging
 Audio / Video-
 Semiconductors
 Electronic components
 Professional solutions
 Medical
 Markets – whole world
 Consolidated Sales and Operating revenue
 8,215,880 million yen (last year 2015)

6. Turning points of his life
 When he came up with the idea of the tape recorder.
 Akio Morita launched Sony in the United states 18 Mar
1960

7. Challenges faced in life
Lunch a new product.
find the specific market.
Difficulties on customer necessity changes.

8. Unique Qualities
 Encouragement
 Risk taken
 Rational thinker
 Goal oriented person
 creativity

9. Achievements about his business
 In 1960 Akio Morita launched the company in the
United States and renamed it ‘Sony’.
 The same year they produced the very first
transistor television.
 In 1979 they diversified into the financial arena by
establishing the Sony Prudential Life Insurance Co.
Ltd. He also acquired CBS Records Inc. and
Columbia Pictures Entertainment Inc.

10. Key lessons can learn from him
 Believe in yourself.
 Start small .
 Pick a good name.
 Trust your gut .
 Don’t be afraid to make mistake.
 Build a quality product.
 Be different.