The Jobs family Steve Jobs was born on February 24, 1955, in the city of SanFrancisco. His biological mother was either an unwed graduate student namedJoanne Simpson, and his biological father was a political science ormathematics professor, a native Syrian named Abdulfattah JohnJandali. Being born out of wedlock in the puritan America of the 1950s, the baby was put up foradoption. Joanne had a college education, and she insisted that the future parents of her boy be just aswell educated. Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations: they werea lower-middle class couple that had settled in the Bay Area after the war.
The Jobs family Paul was a machinist from the Midwest who had not even graduated from high school. In the end, Joanne agreed to have her baby adopted by them, under the firm condition thatthey later send him to college. Paul and Clara called their son Steven Paul. While Steve was still a toddler, the couple moved to the Santa Clara county, later to be knownas Silicon Valley. They adopted another baby, a girl called Patti, three years later in 1958.
Childhood Steve was quite a turbulent child. He really didn’t care about school for some time — until he reachedthe 4th grade, and had Imogene “Teddy” Hill as a teacher. She was one of the saints of my life. She taught an advanced fourthgrade class, and it took her about a month to get hip to my situation.She bribed me into learning. She did bribe him, with candy and $5 bills from her own money. He quickly became hooked — so much so that he skipped the 5th grade and went straight tomiddle school, namely Crittenden Middle School. It was in a poor area. Most kids did not work much there, they were rather fond of bullyingother kids, such as the young Steve.
Steve jobs’ very own family Before Steve got married, he was committed to his work. He was at work the whole day and only came home to have a quick dinner and a short nightat his home, (which was a mansion located on the Woodside.) But his habit stopped as soon as he married Lauren Powell, in 1990 because he spent muchmore time with his new born son named Reed, and his 2 daughters Erin and Eve who were bornafter Reed. His other teenage daughter Lisa, (a daughter he had with his old girlfriend Chris-AnnBrennan), was taken into the family. Steves life was changed when he became a father. He cared a lot about his children and their education.
Steve jobs’ very own family Some examples of him caring for his children is he attended their parent/teacher meetings,did not allow them to watch TV, and had them eat healthy. Steve Jobs often talked about how he would try to balance his life of being a father, and hiswork. Here is a quote Steve Jobs said in a interview about his life, which included his family: "That was one of the things that came out most clearly from this whole experience [with cancer]. I realized that I love my life. I really do. Ive got the greatest family in the world, and Ive got my work. And thats pretty much all I do. I dont socialize much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. Im very lucky."
Apple Inc. Steve Jobs career with Apple Inc. started when he created it withSteve Wozniak in 1976. At the time, Steve noticed that all the computers being sold weremainframe ones, (computers which take up basically a whole roomand the cost is great). So he and Steve redid the designs they were working on to buildpersonal computers,(computers much smaller and the price muchcheaper then the mainframe computers). The solution to this was Apple II, a computer that came put together, opposed to the Apple Iwhich required you to buy separate pieces. The Apple II started being sold in 1977 and after a year of being sold, made a huge amount ofmoney, $2.7 million.
Apple Inc. The Apple II started being sold in 1977 and after a year of being sold, made a huge amount ofmoney, $2.7 million. Apple Inc. made history in earning money because they made $200 million dollars in a 3 yearperiod. In 1983, Steve Jobs released Lisa, a computer that required owners to have someexperience with computers. Lisa did not sell very well, due to the fact that other personal computers from othercompetitors, were selling at a lower price. Apples biggest competitor was International Business Machines. Steve Jobs resigned in 1985, due to the failure of the Macintosh. The Macintosh was a computer that had icons, (today, some icons are photo booth andiMovie), and an arrow on thenscreen, called a mouse.
NeXT Steve said he wanted to leave Apple to work on a more advanced computer, and he wouldtake the best engineers from the Mac team and start a new company called NeXT. Apples response to this was threatening to sue him. With that in mind, Steve Jobs just left. Later in 1988, the NeXT computer was introduced at abig event held in San Francisco, and the company wanted the NeXT computer to end up inschools. But unfortunately, the computer did not sell well because of its black and white screen, andability not to hook up to other computers. Since Steve Jobs was such a perfectionist, the release date kept being delayed. The operating system of the computer, was called NeXTSTEP. Sales were so bad, that they started selling the computer to businesses.
Pixar Steve went to Pixar. At the time, Pixar was makinghardware and software. But Steve decided to close the hardware business becauseit was not making enough money. Pixar focused on their software that created 3D animation. It was called RenderMan. Pixar soon started making animated commercials. These commercials were able to keep the business going. Pixar even signed a contract with Disney but Disney ended up canceling the contract to makethe movie that would become Toy Story. With the canceled contract and a failing company, Steve Jobs was at the lowest point of hiscareer.
Return to Apple Inc. The movie script for Toy Story was rewritten and Disney liked it. Steve Jobs realized the potential of the movie and Pixars association with Disney. In 1995, Steve decided to take Pixar public. The movie was a huge success. Toy Story was the first computer-generated animated movie. Steve owned 80% of Pixar and he made $1.5 million from Pixars stock success. However, in 1995, Apple was having its worst year ever. Steve had been away from Apple for almost 10 years and the CEO of Apple, Gil Amelio,decided to purchase NeXTSTEP and use its operating system to replace the Mac OS. Steve was back at Apple.
Return to Apple Inc. His title was called "informal adviser to the CEO." In 1997, Apple lost $700 million in sales andthe Apple Board of Directors decided to fire Gil Amelio and replace him with Steve Jobs as theCEO. Steve reoragnized Apple and in 1998 Apple released the iMac. The iMac was very successful. After the iMac, Apple released several successful desktop and laptop computers. In 2001, Apple released what would become its most successful product. It was the iPod. iTunes was also released at in 2001 which would revolutionize the music industry. Apple relased other success products, the iPod Mini, iPod Shuffle, the iPod nano and the iPodTouch. Steve as suprised may people as he strats appearing on stage with amzing products, as of2009. The most impressive item is the iPad.The ipad would soonly amke PC computers nothingcampared to the ipad which is just like a computer, but portable.
Diagnosed with Cancer Steve found out he had a rare form of pancreatic cancer in October, 2003, when doctors werejust doing a routine scan and found the tumor/canser. Steve kept his cancer a secret, while he searched for a cure. When his family and people who worked at Apple, that were close to him, thought theyshould tell media, Steves lawyer said they were not allowed to tell. But Steve eventually underwent surgery to remove a tumor. The surgery to remove the tumor from his pancreas was called pancreaticoduodenectomy. He sent an e-mail out to the employees of Apple Inc. saying, "This weekend I underwent asuccessful surgery to remove a cancerous tumor from my pancreas. I have a very rare form of pancreatic cancer called an islet cell neuroendocrine tumor, whichrepresents about 1 percent of the total cases of pancreatic cancer diagnosed each year, and can becured by surgical removal if diagnosed in time (mine was).
Liver Transplant It is official that Steve Jobs got a liver transplant in April, 2009. Any worker at Apple will not say more, other than the fact that he will be returning in June. But it is said that he did this operation in 2 liver transplant centers located in Memphis,Tennessee. These 2 centers were (1.)Le Bonheur Childrens Medical Center, located in Memphis and(2.)Methodist University Hospital, located in yet again, Memphis. Officials have agreed that if Steve Jobs did have an organ transplant, he would be one of thefirst on the waiting list because in his case, it is urgent. The rare/dangerous form of pancreatic cancer is in his organ. So it is urgent that he trades that organ for a new one. This way he will be safer from thecancer.
Liver Transplant The reason he had a liver transplant in Tennessee, is because he would die in Californiabecause he was not able to get a liver/organ there. So his doctor recommended going to a liver transplant center in Memphis, Tennessee, and beput on the waiting list. His doctor also told him that he will have a better chance of getting a liver/organ there.
Starting the Company In 1976, Steve Jobs and Steve Wozniak started their owncompany. They called it Apple Computer Company. The reason thename is "Apple" Computer company is because Steve was onan apple farm with his commune group, and he thought aapple was pretty basic, and simple. So he told Steve Wozniak, and he agreed with Steve and thatis how the company got its name. So he told Steve Wozniak, and he agreed with Steve and that is how the company got itsname.
Logo Apple Incs first logo was drawn by Ronald Wayne,(co-founder of Apple ,but later gave up hisspot in the company for $2,300). His logo was of Sir Isaac Newton, sitting under an apple tree. But no sooner was his logo published, when it was replaced by a rainbow colored apple,created by Rob Janoff, a graphic designer. The rainbow colored logo has a piece of the apple bitten out. The reason for this, is so the apple is not mistaken for a cherry. Steve Jobs was all for this logo. The rainbow theme was used from 1976-1998. In 1998, Apple Inc. decided to change theapple to a black and white theme.
Logo They did this at the same time they introduced their new product, the iMac. But they switched to an aqua theme from 2001-2003. But yet again, Apple Inc. changed it to a glass theme. he glass theme has been the apple theme ever since. The apple was dedicated to Alan Turing, (an English mathematician, logician, crytanalyst, andcomputer scientist), because the bitten part of the apple represented his method of success.
Apples First Product-Apple I The first product Apple ever sold, was the Apple I. The Apple I was sold as a put together circuit board because it did not have features such as akeyboard, or monitor. The owner of the Apple I, would have to add a keyboard and wooden case. This product was hand made/built by Steve Wozniak, (one of the co-founders of Apple Inc),and was first shown to the public at the Homebrew Computer Club. The Apple I started being sold in July of 1976. It was sold at the price of $666.66 back then. The reason that the digits repeat, is Steve Wozniak liked repeating numbers. The price of the Apple I was reduced to the price of $475,(probably due to the fact that theApple II would start being sold).
Apples First Product-Apple I The Apple I kept on selling, even when the Apple II started selling in June of 1977. But sadly enough, the Apple I stopped officially being sold in October,1977. In 2008, there was an estimate of 30-50 Apple I computers existing,which makes them aRARE collectors item. Since the prices of products have gone up over the years, the Apple I would have cost $2,572in the year of 2010, if they had not stopped being sold.
India While he was at Atari, Steve asked his boss to fund a trip to India for him. Atari did pay his trip up to Germany, where he had to work on fixing some Atari machines. Then Steve was joined by his hippie friend from Reed, Dan Kottke, and they went to India insearch for enlightenment. They came back pretty disappointed, especially after they met a famous guru, Kairolie Baba,who, unlike what they expected, was a con man. We weren’t going to find a place where we could go for a month to be enlightened. It was one of the first times that I started to realize that maybe Thomas Edison did a lot more to improve the world than Karl Marx and Neem Kairolie Baba put together.
India When Steve came back, he resumed his job at Atari. One of his pastimes back then included primal screamtherapy sessions at the Los Altos Zen Center, where hebefriended Governor Jerry Brown and his guru Kobun Chino. He also spent several weeks with his girlfriend Chris-Ann and Dan Kottke in a hippiecommune in Oregon, the All-One Farm. Here they would cultivate apples and for some time, Steve would eat only that — when hewasn’t fasting, that is.
The West Coast Computer Faire The new company got ready to show off their product at the West Coast Computer Faire, aconference held in San Francisco in April 1977. It was only a prototype, but the plastic case definitely made the Apple II look like aprofessional product. Steve negotiated a prime spot for Apple’s booth, and took precious advice from both MikeMarkkula and Regis McKenna. That’s why he bought his first suit for the occasion. Apple Computer received 300 orders for the Apple II on the show alone, twice as much as thetotal number of Apple I’s ever sold! But this was just the beginning.
The personal computing revolution In many ways, the Apple II was both the start and the symbol of the personal computerrevolution of the early 1980s. Although there were many competing personal computers on the market — such as theCommodore PET or Radio Shack’s TRS-80 — the Apple II clearly set itself apart very early on,and soon embodied the personal computer in the public consciousness. It was all over the media, and its sales skyrocketed throughout 1978, 1979 and 1980. It was not only about the Apple II’s appealing design, its integrated keyboard, or its ability toplug into any TV to display color graphics or play sounds. Its built-in BASIC interpreter was also critical to its success, as it made the writing ofcompatible software very easy. Woz used it himself to write the first program to ever run on the machine, a game calledBreakout.
The personal computing revolution The eight expansion slots in Apple II made a difference, too. Woz decided to implement themagainst Steve Jobs’ will, and this proved a wise move, as they allowed for all kinds of newfeatures and software to be added to the machine. One of those features was Disk II, a floppy disk drive Apple started shipping in early 1978. It made the sharing and installing of new software very easy — soon the supply of Apple IIsoftware was thriving. But probably the most important push toward the Apple II’s success was not from Apple. It was a piece of software called VisiCalc — the first spreadsheet ever brought to market. VisiCalc worked only on the Apple II, and it was a revolution in itself. Millions of accountants, small businesses, or even private individuals that cared about theirmoney, could now do in minutes calculations that would have taken them weeks to perform byhand.
Preparing for the future Apple Computer was growing at an incredibly fast rate. The numbers were mind-blowing: from 2,500 Apple IIs sold in 1977, 8,000were sold in 1978, and up to 35,000 in 1979. Remember there was no market for personal computers before! Thecompany earned $47 million in revenues in fiscal year 1979, making SteveJobs a millionaire on paper (he owned $7 million worth of private stock). The company’s board of directors, including its new members such as Arthur Rock and DonValentine, began to discuss taking Apple public. Meanwhile, the engineers in Cupertino started working on Apple’s future. Several projects came into being in those early years. First, in late 1978, there was the AppleIII, which was supposed to build on Apple II’s legacy.
Preparing for the future Woz did not partake in the project and was critical of it early on. There was also an obscure project called Macintosh, headed by computer scientist Jef Raskin. He started to assemble a small team to work on a computer “as easy to use as a toaster”, that hnamed after his favorite apple. Steve Jobs was not involved in any of those projects. He had another one in mind, called Lisa. And he hadn’t picked that name without a reason... Indeed, in 1978, while he was dating anemployee of McKenna’s PR agency, Steve’s ex-girlfriend from high school Chris-Ann Brennanreappeared claiming she was bearing his baby. Steve denied the fatherhood, although everybody in his entourage knew he was the father. T
Disappointments At first, the Mac did seem to be a huge hit. In the couple of months that followed itsintroduction, Steve Jobs and the development team posed for countless photos, gave morethan two hundred interviews, and ended up on several magazine covers. There was also a significant success on US campuses. Before the introduction, a team of Apple salespeople led by Dan’l Lewin had convincedtwenty-four Ivy League institutions to sign up for the so-called Apple University Consortiumprogram: they would become Apple dealers, buying Macintoshes wholesale and selling them ata discount retail price to students. Throughout 1984, Macintosh became the first cult machine of American college students. But after this encouraging wave of early adopters, Mac sales started to plummet. There were several concerns about Apple’s computer: first, it was painfully slow, as itsprocessing power had difficulty handling the complex Graphical User Interface.
Disappointments It was also a bit pricey, selling for $2,500, a thousand more than the IBM PC it was supposedto compete with. But the biggest drawback was software: Macintosh being a brand new platform, almost noprogram could run on it when it was launched, whereas a ton of applications were alreadyavailable on the IBM PC platform. Everyone agreed that Macintosh was a lot friendlier and easier-to-use, that its technologywas far superior to that of the IBM PC; but it was useless. Mike Murray’s marketing team was criticized for not advertising the machine appropriately: businesses felt it was a cute machine for yuppies and their kids, not a computer that wouldimprove their productivity.
Steve leaves Apple Steve could not deal with the market failure of his baby. He continued to behave as if he had saved Apple, treating non-Mac employees withdeference in Cupertino. People felt he spoiled the Mac team, buying them a BMW motorcycle and a Bosendorfergrand piano with his personal money, while the company was still alive thanks only to Apple IIsales (the truth was that Macintosh engineers were paid the same or even less than theircounterparts). There was increasing resentment building up against Steve Jobs at Apple. The honeymoon with CEO John Sculley was over: the two men increasingly criticized oneanother in their inner circles. Even Woz, who felt insulted by the treatment the Apple II team received, left the company inFebruary 1985.
Steve leaves Apple He openly criticized the management in Cupertino: this was a PR disaster for the firm. In April 1985, the board discussed re-organization plans for the company. Everyone agreed there should be a new manager for the Mac team, namely Apple Franceexecutive Jean-Louis Gassée. Jobs even accepted the idea for a while, thinking of running a new R&D department instead. But he was outraged when Gassée asked for a written guarantee of his promotion. To him, it became a personal war with Sculley. While the CEO was away on a business trip, onMay 23 1985, Steve gathered some of his top aides, telling them Sculley wanted him out of hisown company. The next day, Sculley heard of the scheme and canceled his trip.
Apple’s momentum The company’s decade-long fight to gain market share in the PC industry, especially in theconsumer market, was actually finally starting to pay off around 2006. it started with the iMac and the pro notebook, re-christened the MacBook Pro, in January2006. Then came the Mac mini in February, followed by the MacBook (replacing the venerableiBook) in May and the Mac Pro (former Power Mac) and XServe in August. But, inspired by its success with the iPod, Apple was starting to expand outside the computerindustry into consumer electronics. His vision was encouraged by the brand’s undeniably powerful image thanks to the iPod, aswell as the incredibly hot Apple retail stores. The market thought otherwise, as the product flopped and was discontinued in September2007.
iPhone Since you are such well-informed readers, you probably already know that Apple’s biggestmove outside its computer and music businesses was announced at Macworld in January 2007:it is the iPhone. The iPhone project started in 2003 — although rumors about such a product had circulatedeven before that, with the much-hyped Apple PDA. The basic idea was to build a digitalconvergence product, the ultimate digital device that would combine a phone, PDA, and iPod. Actually, Apple had already moved into the phone business with the Motorola ROCKR in late2005 — a standard chipset that was compatible with iTunes. But the product was lame, and itwas just a temporary solution before Apple came up with its own phone. The provider knew that the only way to increase its profits was not by competing on price,but by charging users for their increasing use of data online. Before iPhone, wireless carriers treated handsets manufacturers like slaves. They used to dictate the phone’s features, pricing and marketing, in exchange for the right touse their networks.
iPhone That day, when Steve took the stage at Moscone Center in San Francisco, he told hisaudience they would making some history together. He knew iPhone would be one of the most important product in Apple’s history, one thatwould set its destiny for decades to come. This little box less than half an inch thick was the ultimate digital pocket device, acomputer/iPod/phone that allowed its owner to make calls, take photos, handle contacts andemail, browse the Web, listen to music and watch movies in a powerful yet incredibly easyfashion that was unmatched by any of its predecessors. To concretize Apple’s transformation — obvious as it was at the end of his Macworld keynote,after he had introduced both iPhone and Apple TV — Steve announced that the company’sname was going to change from “Apple Computer Inc.” to just “Apple Inc.” (watch theNeXTSTEP vs. OS X video in our Movies section). It was now official: after thirty years, the fruitcompany had helped turn the turbulent prince of Silicon Valley into the king of the digital age.
ipad The biggest of all was undeniably on January 27, when Steve Jobs finally introduced iPad,Apple’s much-anticipated tablet. There were rumors on an Apple tablet even before there were rumors on an Apple phone,and for good reasons: the labs of Cupertino started working on a tablet years before theyworked on iPhone. Throughout 2009, even before Steve Jobs came back from his medical leave of absence, theApple rumor mill started spinning again with increasing confidence about an upcomingincredible device, a handheld tablet halfway between a Mac and an iPhone. The rumors went even crazier after Steve Jobs presented a prototype of the device to severalmajor US publishers, who couldn’t help talking about it off the record. Then, on January 27, Steve Jobs finally took the stage and unveiled iPad to the world. The presentation was bare, almost simplistic, with Steve sitting on a couch and demoing thedevice for most of his keynote.
ipad iPad disappointed the majority of analysts at the time. It was deemed “a bigger iPod touch”, nothing else. Steve was being mocked for calling it “amagical device” during his keynote, and in Apple advertising too! Yet, once again, the marketproved the critics wrong, and iPad turned out an amazing success. Apple sold 7.5 million of them as of September 2010, representing close to 8% of its 2010fiscal-year revenues (iPods amounted for 13%). Asked what his feelings about iPad were at the famous All Things D conference in June 2008,Steve Jobs boldly made the following comments : If we assume Steve Jobs is right about this, and almost everyone (but Microsoft’s SteveBallmer) agrees he is, then he will be a unique case in history of someone who has beeninstrumental in both creating and putting an end to an industry. Indeed, Apple was a key player in starting of the personal computing revolution in the early1980s, and there would not have been an Apple without Steve Jobs.