Made in japan


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Made in japan

  1. 1. MADE IN JAPAN SUBMITTED BY: Sandeepika sharma
  2. 2. Sections of the book <ul><li>War </li></ul><ul><li>Peace </li></ul><ul><li>Selling To The World (My learning curve) </li></ul><ul><li>On Management (It's all in the family) </li></ul><ul><li>American and Japanese Styles (The difference) </li></ul><ul><li>Competition (The fuel of Japanese Enterprise) </li></ul><ul><li>Technology (Survival Exercise) </li></ul><ul><li>Japan and The World (Alienation and Alliance) </li></ul><ul><li>World Trade (Averting Crisis) </li></ul>
  3. 3. Akio Morita <ul><li>Made in Japan : Akio Morita and Sony is an autobiography of Akio Morita , the co-founder and former chairman of Sony Corporation . </li></ul><ul><li>It was written with the assistance of Edwin M. Reingold and Mitsuko Shimomura. </li></ul><ul><li>The book narrates about: </li></ul><ul><li>The story of Morita </li></ul><ul><li>Sony Corporation's formation after Japan's brutal defeat in World War II </li></ul><ul><li>The Japanese way of thinking particularly their business management philosophies and styles. </li></ul>
  4. 4. War <ul><li>Born to a family of sake brewers which has history of business for 13 generations . </li></ul><ul><li>A broad minded family background brought the western culture closer. </li></ul><ul><li>Blessed with a sharp mind ,science became his favorite subject. </li></ul><ul><li>His family always stood by him. </li></ul><ul><li>Worked as an officer in Japanese navy in “The WORLD WAR 2” </li></ul>
  5. 5. Peace <ul><ul><ul><li>Contribution toward rebuilding his country from the ashes of the war. </li></ul></ul></ul><ul><li>His family wanted him to be in his traditional business. </li></ul><ul><li>On May 7, 1946, Morita and Ibuka founded Tokyo Telecommunications Engineering Corporation . </li></ul><ul><li>Morita's family invested in Sony during the early period and was the largest shareholder. </li></ul><ul><li>The company developed magnetic recording tape , a pocket-sized radio and etc. </li></ul><ul><li>In 1958, Morita and Ibuka decided to rename their company Sony. </li></ul>
  6. 6. Selling to the world <ul><li>Moritas marketing concept was brand name that would communicate high product quality. </li></ul><ul><li>Marketing is really a form of communication. </li></ul><ul><li>Introduction of walkman. </li></ul><ul><li>Wanted to project ‘Made in Japan`as benchmark of quality. </li></ul><ul><li>Shifted to USA for Sony company. </li></ul>
  7. 7. On Management <ul><li>Put people first not profits. </li></ul><ul><li>“ Employees are the most important component in running a business not the shareholders who come and go in the pursuit of profit.” - Akio morita </li></ul><ul><li>Happiness must be created yourself. </li></ul>
  8. 8. American and Japanese styles <ul><li>USA has been busy creating lawyers and Japan has busier creating engineers. </li></ul><ul><li>Japanese attitude toward work seem to be critically different from American attitude . </li></ul><ul><li>Competition </li></ul><ul><li>Japanese are competitive not only in business but even in life. </li></ul><ul><li>Concept of borderless world. </li></ul>
  9. 9. Technology <ul><li>Live on volcanic islands with major earthquakes-: Look toward technology as means of survival. </li></ul><ul><li>Japan and the world </li></ul><ul><li>Japan look at never ending difficulties between two great nations is often very different. </li></ul><ul><li>World Trade </li></ul><ul><li>Competitiveness has to be balanced and the exchange rates acts as the balancing mechanism. </li></ul>