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This topic contains macro environmental factor of Japan.

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Marketing management

  2. 2. CONTENT Definition of Macro environmental information Factors Of MEI MEI Of Japan Introduction ME Factors Demography Economy Technology Political Natural/Environmental issue Social Examples Toyota Panasonic References
  3. 3. INTRODUCTIONMacro environment factors are external forces or components that may affectthe running of a business or organization.To control of a business, macro environment factors often require changesand shifts in operating, management, production, and marketing.There are many different types of macro environment factors – Political, Economic, Social, and Technological concerns — also known as “PEST” — factors. Demography NaturalSome firms also include environmental and legal concerns in their definition.
  5. 5. JAPAN (“sun-origin”)It is an island nation in East Asia. Located in the Pacific Ocean. Japan is sometimes referred to as the "Land of the Rising Sun".A major economic power, Japan has the worlds third-largest economy bynominal GDP and fourth-largest economy by purchasing power parity.It is also the worlds fourth-largest exporter and fourth-largest importer.After Singapore, Japan has the lowest homicide rate (including attemptedhomicide) in the world.According to the United Nations, Japan also has the third lowest infantmortality rates.
  6. 6. DEMOGRAPHYJapans population is estimated at around 127.3 million, with 80% of thepopulation living on Honshu.Religion 84–96 percent of the Japanese population subscribe to Buddhism orShinto.Fewer than one percent of Japanese are Christian.Other minority religions include Islam, Hinduism Sikhism, and Judaism.LanguagesMore than 99 percent of the population speaks Japanese as their firstlanguage.EducationPrimary schools, secondary schools and universities . The two top-rankinguniversities in Japan are the University of Tokyo and Kyoto University. TheProgramme for International Student Assessment coordinated by the OECDcurrently ranks the overall knowledge and skills of Japanese 15-year-olds assixth best in the world.HealthIn Japan, health care is provided by national and local governments.
  7. 7. ECONOMYJapans economic growth developed in the Edo period, such as -transport routes, by road and water, and the futures contracts, bankingand insurance.Meiji period from 1868- Japan emerged as the most developed nation inAsia(To develop market economy).1960s to the 1980s has been called the “Japanese post-war economicmiracle”. In 2011, Japan is the third largest national economy in the world(termsof nominal GDP), and the fourth largest national economy in the world(terms of purchasing power parity).Japan has a large industrial capacity, largest and most technologicallyadvanced producers of -- motor vehicles, electronics, machine tools,steel and nonferrous metals, ships, chemical substances, textiles, andprocessed foods.
  8. 8. Agricultural businesses in Japan -13 percent of Japans land, global fish catch-13 %, low unemployment rate -4%.In hybrid car manufactured by Toyota, one of the worlds largest carmakers.Japan is the second-largest producer of automobiles in the world.Japan main exports are transportation equipment, motorvehicles, electronics, electrical machinery and chemicals.Japans main imports are machinery and equipment, fossil fuels, foodstuffs(in particular beef), chemicals, textiles and raw materials for its industries.largest enterprises in Japan include - Toyota, Nintendo, NTTDoCoMo, Canon, Honda, TakedaPharmaceutical, Sony, Panasonic, Toshiba, Sharp, Nippon Steel, NipponOil, and Seven & I Holdings Co.
  9. 9. TECHNOLOGYJapan is a leading nation in scientific research( technology, machinery andbiomedical research). Japan leads the world in robotics production and use, possessing morethan half (402,200 of 742,500) of the worlds industrial robots. The Japans space agency JAXA conducts space, planetary, and aviationresearch, and leads development of rockets and satellites.On 14 September 2007, it launched lunar explorer “ SELENE " (Selenologicaland Engineering Explorer) on an H-IIA (Model H2A2022) carrier rocket fromTanegashima Space Center .SELENE is also known as Kaguya, its purpose is to gather data on the moonsorigin and evolution. The probes mission was ended when it wasdeliberately crashed by JAXA into the Moon on 11 June 2009.
  10. 10. POLITICS Japan is a constitutional monarchy where the power of the Emperor is very limited(constitution as "the symbol of the state and of the unity of the people”). Power is held by the Prime Minister of Japan and other elected members of the Diet (The Diet consists of a House of Representatives with 480 seats and a House of Councilors of 242 seats). The Prime Minister of Japan is the head of government and is appointed by the Emperor. Emperor Akihito formally appointed Kan as the countrys 94th Prime Minister on 8 June.• Akihito is the current Emperor of Japan; Naruhito, Crown Prince of Japan.
  11. 11. NATURAL / ENVIRONMENTAL ISSUEAfter World War II, environmental pollution was widespread in the 1950s and1960s and the government introduced several environmental protection laws in1970.The oil crisis in 1973 also encouraged the efficient use of energy due to Japanslack of natural resources.Current environmental issues include urban air pollution, waste managementwater, nature conservation, climate change, chemical management andinternational co-operation for conservation.Japan is one of the worlds leaders in the development of new environment-friendly technologies, and is ranked 20th best in the world in the 2010Environmental Performance IndexKyoto Protocol (1997 ) conference which created it, Japan is under treatyobligation to reduce its carbon dioxide emissions and to take other steps tocurb climate change.
  12. 12. SOCIALArt-Japanese architecture includes wood, traditional housing and many temple buildings Japanese sculpture, largely of wood, and Japanese painting are among the oldest ofthe Japanese arts.Music - J-popLiterature –Japanese literature include the Kojiki and Nihon Shoki. Japan has two Nobel Prize-winning authors—Yasunari Kawabata (1968) and Kenzaburō Ōe (1994).Cuisine-Japanese cuisine is based on combining staple foods typically Japanese rice ornoodles, with a soup and okazu.Sports-sumo is considered Japans national sport, Golf is also popular in Japan. Japan has oneof the most successful football teams in Asia, winning the Asian Cup four times. Also,Japan recently won the FIFA Womens World Cup in 2011.
  14. 14. EXAMPLES TOYOTA Toyota is a multinational automaker headquartered in Toyota, Aichi Japan. It was the second largest automobile manufacture, in 2010 by production. Toyota is the ninth largest company in the world by revenue. In July 2012, it had manufactured its 200 millionth vehicle. Company Profile Type- PublicIndustry Automotive, Robotics, Financial services Founded August 28, 1937 Founder(s) Kiichiro Toyoda Headquarters Toyota, Aichi, Japan Area served Worldwide Key people Fujio Cho (Chairman) Akio Toyoda ( President and Ceo)Production output 7,308,039 units (FY2011)Revenue 18.583 billion (2012)
  15. 15. Parent Toyota GroupDivisions Lexus, ScionSubsidiaries 522 (Toyota Group) Toyota India, Hino Motors, Ltd. Toyota Financial Services , DENSO ,Toyota Industries Fuji Heavy Industries (16.5%)MEF affecting ToyotaDemographic factor As population is growing rapidly, Toyota concentrate first both the techies and the early adopter who are willing to take risks and are attracted by the advanced technology of the Prius. Due to the swift growing in concerning about the environment, Toyota focused their targets on the environmentally conscious customers plus the customers who were desired for more fuel efficiency when the Prius-second generation-was introduced in 2004 (Vasilash 2000).Technology factor Hybrid cars are more powerful than they used to be and consume less resource than “regular cars”.
  16. 16. Economic factor According to Beauchamp (2006), disregard of the weak economic growth and high oil prices, the sales figures for automobile have remained constant lately in Europe, North America and Asia. This had resulted to the emergence of new customers and growth. The fierce competition among the manufacturers had urged Toyota to conduct more research and development on Prius . Therefore, Toyota launched a second generation Prius where they continue making amendment according to the latest technology and preferences of their buyers.Natural factor Due to rise in gasoline prices consumers have started shifting towards smaller SUVs, cars and hybrids which are more fuel efficient and less depend on oil. Some substitutes such as ethanol fuel mixes and hybrid technology had emerged as a replacement for petrol. Political factor Many states are rewarding the car owners with tax breaks amounting to thousands of dollars. Furthermore, some states government gave further tax breaks, in some circumstances complementing the federal tax break. There were also some eco-friendly organizations involved in this incentive game such as Google, Timberland and Hyperion Solutions providing employees as much as $5,000 toward the purchase of hybrids. Many states even gave permission for the hybrids to use car pooling lanes which allow people to travel more quickly to work. Lastly, lots of insurance companies offer discounts to hybrid cars.
  17. 17. is a Japanese multinational electronics corporation headquartered inKadoma , Osaka , Japan. Employees 366,937Its main business is in electronics manufacturing.Panasonic is the worlds fifth-largest television manufacturer and is amongthe worlds 20 largest semiconductor.The company recorded revenues of approximately $101,704.3 million in thefinancial year ended March 2011 (FY2011), an increase of 17.2% over FY2010. The company organizes its business operations under six segments: digital AVC networks, Panasonic Electric Works (PEW) and Pana Home, SANYO, home appliances, components and devices
  18. 18. MEF OF PANASONICTechnological innovations and product development capabilitiesPanasonic is one of the leading technology-driven companies in theworld. The company has consistently innovated technologies andproducts through strong research and developments (R&D)functions.The R&D activities have helped the company to extend itstechnological leadership globally. One of its models, 3D HDTV TC-PVT25 was awarded the ‘Best ofShow’ and ‘Best in Television’ category at the fifth annual ConsumerElectronics Show 2011.The company is the industry and technology leader in High DefinitionPlasma (HDTV Plasmas) televisions and further introduced sevennew models in early 2011. Also, the company introduced Full HD 3Dtelevisions.
  19. 19. Focus on eco-line products to drive future growthPanasonic is one of the few consumer electronics companies withincreasing focus on eco-friendly products. The company aspires tobecome ‘No. 1 Green Innovation Company’ in the electronicindustry by 2018. The company’s consistent focus on energy-saving eco productspositions it strongly in this segment.Considering the fact that many developed countries have policiesto promote green products, the company could capitalize theopportunity on a large scale.
  20. 20. REFERENCES Wikipedia