How must SONY changes its businessS1150091Tsutomu Sakai
Outline● What is SONY● History● Information of technology● Main products● Problem● Environmentally conscious● Business for the next generation● Link
What is SONYSony is a Japanese conglomeratecorporationheadquartered in Tokyo Minato. Inaddition, Sony is the worlds fifth largestmedia corporation, and one of theleading munufactures of of elecdtronics.
History● 1946 Tokyo Tsuushin Kogyo is established by Ibuka. (It become SONY.)● 1950 They product first Tape recorder in Japan.● 1958 The name become SONY.● The head of company is build in Tokyo Minato.
Information of technologySonys technology is devided to sevencategories such as the following. 1. View 2. Imaging 3. Network 4. Storage 5. Listen 6. Intelligence 7. Base
Main products of SONY● Walkman● Personal Computer(VAIO)● DVD player● Desital camera● Mobile phone
Problems SONY has faced.“How improve game business?”It is ploblem SONY has faced.For example How reduce the cost? How expand hardware and softwaresales? How do the network service?
Environmentally consciousSony does improve the envilonmentallyproblem.For example:*To reduce the greenhouse gas emissionsfrom Sony group by the end of March 31,2016.*To reduce the 30% power comsuption bythe end of March 31, 2016.
Business for the next generation.SONY will products the technologyof low electricity comsumption.And many people hope that SONYcontribute to improve the problemon environment.