A minicase study of Disney By Manish Kumar, NIT Patna during a marketing internship under Prof. Sameer Mathur , IIM Lucknow.

3. Initially a
struggling cartoon
studio for first
few decades , but
created Mickey
Mouse in 1928
which later on
become one of all
time loveable
cartoon character

4. HOW DOES
DISNEY
CONNECT
WITH ITS
CORE
CONSUMERS ?

6. •LIVE SHOWS
•THEME PARKS
•VIDEO GAME
•MOVIES

10. It includes the company's film,
music recording label, and
theatrical divisions

11. featuring the
company's theme
parks, cruise line,
and other travel-
related assets

12. It
includes
the
company'
s
television
propertie
s

13. Disney Consumer Products
and Interactive Media

15. •2006-bought Pixar and Oswald.
•2007-bought Marvel.
•2012- bought Lucas.

16. •Consumers spends around 13
billion hours immersed with
Disney brand products.
•Disney is 13th most powerful
brand in the world , and its
revenue topped $45 in
2013.
• It is the world's second
largest media conglomerate in
terms of revenue, after
Comcast.

17. •To keep a 90- year-old brand
relevant with its core audience.
•Staying true to its heritage and
core brand values.
•Global Expansion & Alliances.

18. 1.How does Disney connect with its Core
consumers.
2.Business Segments.
3.Recent Acquisitions and Expansions.
4.Current Status.
5.Challanges.

20. DISCLAIMER
Created by Manish Kumar , NIT Patna , during a
Marketing Internship under the guidance of Prof.
Sameer Mathur , IIM Lucknow.