measurement of interest, values & attitudes

1. Measures of Interests, Attitudes, and
Values.
Presented by: Rabia Javed Iqbal

2. Introduction
• The strength and direction of the individual’s interests,
attitudes, motives, and values represent an important
aspect of his personality.
• An interest is a subjective attitude motivating a person to
perform a certain task. It affords pleasure and
satisfaction.
• An attitude refers to a set of emotions, beliefs, and
behaviors toward a particular object, person, thing, or
event.
• Value refers to the relative importance that an individual
places on an item, idea, person, etc. that is part of their
life.

3. Interest Inventories
Issues
• Direct questions
• Insufficient information
• Prevalence of stereotypes
• Indirect approaches
• Strong Vocational Interest Blank (SVIB)

4. Interest Inventories
Development
Carnegie group developed interest inventories
• liking or dislike
• different occupations
Base for MMPI and CPI
• Strong Vocational Interest Blank (SVIB) designated as
Strong-Campbell Interest Inventory (SCII)

5. Strong-Campbell Interest Inventory
• 325 items
• Grouped into Seven parts
• First 5 parts, “Like," “Indifferent," or “Dislike”
Occupations, school subjects, activities, amusements,
day to day interaction with people
• Next 2 parts involves preferences between paired
items and self characteristics.
• The SCII can be scored only by computer

6. Occupational and non occupational scales
Six general occupational themes
• Realistic, Investigative, Artistic, Social, Enterprising,
Conventional
Two scales of non occupational criteria
• The Academic Orientation (AOR)
• The Introversion-Extroversion (IE) scale

8. Minnesota Vocational Interest Inventory
• The Minnesota Vocational Interest Inventory (MVII)
provides 21 scales for such occupations as baker,
plumber, and radio-TV repairman.
• Higher level reliance factor job satisfaction derived by
liking for the work
• Lower level reliance factors pay, security, social
contacts, and recognition as a person

9. Jackson Vocational Interest Survey
• JVIS provides work-style preference, work-role preference,
and general-interest pattern information to high school and
college-age young adults and to adults in career planning.
• Initially, 3000 items like – dislike response
• Final form 34 interest scales, 26 work roles 8 work styles
• The inventory was designed to be equally applicable to both
sexes.
• A high score on any of the 34 JVIS basic interest scales indicate
an interest in the things people do in a particular field of work.
• The JVIS can be hand-scored quickly and conveniently for the
34 scales.
• Holland themes

10. The Kuder Occupational Interest Survey and its
Predecessor
• Inventories developed by Frederic Kuder have been in
use almost as long as the strong series.
• The earliest was the Kuder preferences record-
vocational.
• Differed from the strong's in two major ways.
• First Kuder used forced-choice triad items, in which
the respondents indicated which of the three
activities they would like most and which least.
• Second score were obtained not for specific
occupations but 10 broad interest areas.

11. • 10 broad interest areas namely, outdoor, Mechanical,
computational, scientific, persuasive, artistic, literary,
musical, social service, and clerical.
• Designed for grade 6 to 12, this form users from
simpler language and easier vocabulary, requiring
only a sixth-grade reading level.
• This interest survey can be scored on site or through
the publisher by means of optical scanning.
• Scores are currently available for 109 specific
occupational groups and 40 college majors.
• Scales have been developed for men, women, and
both.

12. Career Assessment Inventory
• First, vocational version, in 1975
• 305 items, 3 categories
• For person seeking skilled base career
• 6 grade level reading
• 3 major scales
• Holland themes

13. Self-directed search (SDS)
• SDS was designed as a self-administered, self-
scored, and self-interpreted vocational counseling
instrument.
• Self-ratings of abilities and competencies.
• Calculates six summary scores corresponding to the
themes of the Holland model (Realistic,
investigative, Artistic, Social, Enterprising, and
conventional.)
• The SDS is widely used in a variety of settings and
has generated considerable research.

14. Some Significant Trends
Inventory Development and use :
• Current interest measure are the merging of the two
major theoretical positions in vocational psychology,
as well as of the different approaches to inventory
construction and interpretive purposes.
• Both homogenous, broad interest scale and specific
occupational scales.

15. Strong Interest Inventory
• Used under guidance
• Qualified counselor or practioner
• Interpret and understand results
Career Decision Making
• Schools counselor
• Career counselor
• Help students to Interpret test results

16. Vocational psychologist
• Provides vocational coaching and
counseling
• Help college students
• Help adults to find suitable career