Kissan Products Limited is a leading Non govt. Fruit processing Company incorporated on 08 Mar, 1948 Which manufactures jams, ketchups and squashes.

3. Kissan Products Limited is a leading Non govt. Fruit processing Company
incorporated on 08 Mar, 1948 Which manufactures jams, ketchups and
squashes.
Kissan is the market leader in Jams and Ketchups in India.
Kissan sources 100% of its fruits from sustainable sources.
During the British era, trains passing through Punjab made a stop at a
processing unit where farmers sold freshly picked fruits. Locals called this
spot Kissan and from there it became a household name.
In 1993, Kissan was acquired by Brooke Bond India and is now an integral
part of Hindustan Unilever Limited(HUL).

4. Kissan's corporate headquarters are located at Andheri (E), Mumbai.
The campus is spread over 12.5 acres of land and houses over 1,600
employees.
Some of the facilities available for the employees include a convenience
store, a food court, an occupational health centre, a gym, a sports &
recreation centre and a day care centre.
The campus received a certification from LEED (Leadership in Energy
and Environmental Design) Gold is a 'New Construction‘category, by
Indian Green Building Council (IGBC), Hyderabad, under licence from
the United States Green Building Council (USGBC).

7. 1. Strong brand name.
2. Excellent advertising and visibility.
3. Good products distribution and and availability.
4. Lots of flavours and variety available.
Less shelf life. { length of time that a commodity may be
Stored without becoming unfit for use, consumption,
or sale.}

8. Preferance :
Kissan
Other Brands

9. 1. Product : Kissa Produts are testier to eat as the ingredients used are natural
Products come in different sizes like bottle, pouches ,squeezo whic
easily be consumed by common people also.
2. Price : Kissan price their products according to the flavours and ingredien
3. Place : The fresh Kissan products are available everywhere in offline and onlin
4. Promotions : Kissan products are widely advertised and promoted through :
1. Television
2. Newspapers
3. Retail Outlets

10. Kissan is the market leader in jams and ketchups in the country. The brand
is a champion of happy growth. The Kissanpur campaign which has won
over 35 awards in India and across the globe.
Today, Kissan is a power brand ,constantly focussing on sustainable
developments plans for commuities.
As Kissan takes raw materials sustainably which in turn provides
livelihood to local smallholder farmers, making Kissan a responsible
brand.

11. Kissan
Products
ltd.
Started in
1935.
Acquired
by HUL
later.
Comes in
varieties
of
flavours.
Strong
brand
name.