Energion...Instant energy...memory booster...Health products

2. Locus Energion
Instant Energy…Memory booster…
Locus Energion is an Indian
company Pvt Ltd.
Location : Peenya, Bangalore
Website:www.locusenergion@thea
dmaster.net
Ph no: 9589839011

3. Marketing Mix
Marketing Mix is the
combination of 4
marketing tools-
product, place, price and
promotion.

4. Products & Packaging :

5. Energion Milk Powder
Instant Energy…Memory booster
 Fuel- speed, Endurance, Strength .
 Maintaining concentration.
 Calcium fortified & Low Glycemic
Index.
 Contains Prebio.
 High in protein.
Prices / Rates :
 1.800 gm – Rs.785
 2.5 kg – Rs.1021
 Also

6. Packaging
Energion Milk Powder :
Aluminum can-Longer shelf life.
Aluminum foil-plastic laminates-
prevents contamination, O2
barrier.
Reusable container.

7. Energion Flavoured Milk
 Calcium fortified, Vitamin D
and Phosphorous.
 Prevents heart ailment, colon
cancer, type-2 diabetes, and
obesity.
 5 variants-
original,strawberry,chocolate,
mango and badam.
Price/ Rates:
1 Ltr = Rs.40
500 ml = Rs.22
250 ml = Rs. 14

8. Energion Cheese
I want my cheese…..
 Instant energy.
 Memory Booster.
 Three flavors.
 Great tasting recipes.
Price/ Rate
200 gm = Rs.60
500 gm = Rs.150

9. Packaging
 Wax paper- Prevents
spoilage and
demoisturization.
 Recycled cardboard box-
Allows to breathe, develop
flavor.

10. Energion Butter
Melts in your Mouth……Not in your Hand….
 Cooking condiment.
 Control of body fat levels.
 Immune function.
 2 variants –salted and
unsalted.
Price / Rates :
 100 gm = Rs.16
 400 gm = Rs.64
 500 gm = Rs.75

11. Packaging
 Heavy duty aluminum
foil-prevents molding.
 Plastic freezer zipper
bag- better storage.

12. Energion Bread Spreads
Have it your way…..
 Low fat Bread spread.
 Omega-3 fats
 4 Variants- Original, Lite m
Lemony,Chilli, Pineapple.
Price / Rates :
 100 gm = Rs.18
 250 gm = Rs.54
 500 gm (tin ) = Rs.110

13. Packaging
 Aluminum foil flap-
prevents contamination.
 Glass bottle- Air tight
container; reusable.

14. Why should customer consume
Locus Energion products..?
 Essential component of diet.
Lactose aides' diabetics.
Lean muscle growth.
Health drink on its own.
Energion Nutritional facts :
Vitamin A is beneficial for your
vision, Reproductive system & aides in
cellular growth.
 Vitamin D helps your bones, Joints,&
Heart.
 Vitamin K aides in proper blood clothing.
 Vitamin E is an antioxidant that protect
cell membrane & stimulate your body’s
immune responses to disease.

15. Sources of finances :
Initial investment of Rs.6.5 Cr.
IDBI = 3.0 Cr
Proprietors Fund= 3.5 Cr
TOTAL CAPITAL = 6.5 Cr
Note :
( Bank charges Interest @ 14 p.a % for 5 years )

16. SUPPLY CHANNELS OF OUR PRODUCTS :

17. Place
Our main target areas are:
 Karnataka
 Goa
 Mumbai
 Schools and colleges
 Local retailers
 Local restaurants
 Airport

18. Competitors
At present- 4 main
competitors : Market Share
 Amul India
8 7 4
 Nestle 45
Amul
Nestle
 Amway
Amway
35
 Nandini Nandini
 Others Others

19. Promotion
 Social media.
 Low cost outdoor
banner.
 Tie up with local sports
committees and local
sports authority.
 Newspaper, magazines
and pamphlets.
 Mid-day meals
programme.

20. Marketing Segmentation
 Milk powder and tetra pack
milk: Young
children, Athletes, Senior
citizens, Expecting mothers.
 Cheese, Butter and Bread
spreads: Young
children, Eateries, Canteens of
schools and colleges.

21. Marketing strategies
Pull Strategies:
 Word of mouth
 Add value to products
 Social Media Marketing
 Guerilla marketing
 Creating a niche

22. Presented by:
Sheikh Raheel
Hari Priya