Britannia Company MBA Presentation
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Britannia Company MBA Presentation
- 1. PRESENTING BRITANNIA COMPANY NAMES: Gaurang Bubna Gourab Das Gourika Saha Indrayudh Bhattacharjee Ishan Keshri Jagadananda Routh Jojangandha Ghosh Kahkashan Parween Koushik Roy Burman Koyel Adhikary Kumad Ranjan CLASS: MBA SESSION: 2018-2020
- 2. Industry: Food processing Founded: 1892 Headquarter: Kolkata, West Bengal, India Revenue: ₹8,684.39 crore(US$1.3 billion) Operating income: ₹1,251.16 crore(US$180 million) Total assets: ₹3,696.14 crore(US$540 million) Total assets: ₹843.69 crore(US$120 million)
- 3. What Is Britannia ? Eat Healthy, Think Better Biscuit King Breads Dairy Cakes Quality
- 4. 1892: Established in Kolkata with an investment of just Rs. 295. 1939-45: Supplied during World War II 1955: Launched Bourbon biscuit in India. 1963: Britannia Cakes hit the markets 1976: Britannia Bread is introduced in Calcutta and Chennai 1983: Sales cross Rs. 100 crores. 1992: Britannia celebrates it Platinum Jubilee! 2012: Awarded the Global Performance Excellence Award by Asia Pacific Quality Organization. 2015: Britannia Bourbon turns 60 Timeline:
- 5. Televisions Advertisements Magazines Newspapers Event Sponsored – Filmfare Awards Their Tagline “EAT HEALTHY, THINK BETTER”. ABOVE THE LINE PROMOTIONS :-
- 6. PARLE NESTLE AMUL MOTHER DIARY BRITANNIA Competitors: It has many competitors but still Britannia outshines all of them.
- 7. SWOT ANALYSIS: 120 Years in the Industry Major Share in Biscuit Market Most Trusted Brand Lower Dairy Market Share Brand Switching Heavy Expenditure Product Line Extension Expansion in Other Countries Increase Purchasing Power STRENGTHS: WEAKNESSES: OPPORTUNITIES:
- 9. Pricing of Products: Lower Segment:- Nice Time (100gms) – Rs. 5 Tiger Biscuit (100gms) – Rs. 5 Milk Bikis (100 gms) – Rs. 7 Middle Segment:- 50-50 (135gms) – Rs. 10 Marie Gold (100gms) – Rs. 15 Time Pass (75gms) – Rs. 15 Premiun Segment:- Good Day (100gms) – Rs. 12 Treat (100gms) – Rs 15 Digestive (100gms) – Rs 20
- 10. THANK YOU! We are going to look at other hybrid biscuit categories. There is double-digit growth in dairy value-added business. The first moat for Britannia is the brand itself.