Agribusiness Firms

1. AMITY UNIVERSITY
amity institute of organic
agriculture.
SUBJECT: Fundamental of agribusiness management.
TOPIC: Agribusiness firm.
Given by professor:
 Dr. Mahesh Mahadeo

3. APPY FIZZ
A Cool drink to hang out with
• APPY FIZZ, the sparkling apple drink was launched in INDIA in 2005
• It consist of carbonated apple juice, and is used as the basis for the cocktails and
it has been most popular amongst the youth ever since. The stylist, champagne-
bottle shaped bottle now has a brand new label that fashionistas will be proud of.
APPY FIZZ hangs out at cool places like colleges, canteens high end restaurants.

4. APPY FIZZ is available in different sizes such as in
300 ml, 500ml, 1 lit.
• After the success of appy which was clean apple juice, parle
launched its sequal product GRAPPO FIZZ, which is a
carbonated grape juice.

5. Product
APPY FIZZ HAVE GOOD QUALITY THAN OTHER
JUICES OR COLD DRINKS IT CONTAINS APPLE
JUICE THAT IS HEALTHY FOR HUMAN BODY.
THE COMPANY NOW MORE FOCUS TO ATTRACT
THE YOUNGER CUSTOMER AND AWARE THEM
TO THIS HEATHY FOOD.

6. Price
APPY FIZZ IS AVAILABLE IN MARKET
WITH DIFFERENT PRICE SEGMENTS
BY ITS LEVEL 10RS,20RS,38RS…
PRICE OF THE APPY FIZZ IS 10%
EXTRA EXPENSIVE THAN OTHER
COMPITITORS REAL,
FANTA,TROPICANA ETC

7. Promotion
 APPY FIZZ come with advertisements projecting them as
healthy fruit juice meant for cool young people.
 More advertise in the tv ads, internet, banners, posters, etc
 Now appy fizz promote their self with coca-cola drinks.

8. Place
- Available in mall , retailers , and cinema with
different type of packaging.
- They come up with optimal drinks for alcoholic
drinks its also use in making
cocktails.

9. *Tag lines “a cool drink to
hangout with”
-THE TAG LINE IF APPY FIZZ IS VERY IMPRESSIVE WHICH
MORE ATTRACT TO THE YOUTH CLUB FOR JOING ITS..
-IN EVERY ADS OF THE APPY FIZZ THIS TAG LINE COMING
AFTER THE SOME JOKES AND ITS ALSO CONTAIN WITH THEIR
PACKAGING OF THE PRODUCTS.
-THIS TAG LINE USE WHEN THE PRODUCT COMES IN THE
MARKET , NOW ITS PART OF THE APPY FIZZ.
*ANOTHER LINE FOR SMALL SIZE PRODUCT OF
APPY FIZZ AROUND RS. 15 “ WHATS THE PRICE OF THE
PARTY “
-THIS LINE IS ATTRACT THE YOUNGER PEOPLE TO ENJOY
THEIR PARTY WITH HOME.

10. packaging
 - Packaging of the Appy Fizz like champagne-bottle shaped bottle which available
in three in 300ml , 500ml , 1ltr of battel.
 Nutritional information(100ml)
 -Energy 57 kcal
 -Protein nmy 0.5g
 -Carbohydrate 13.6g
 -Sugar 13.2g
 -Fat nmt 0.2g
 -Vitamin C 5.2g
 -Calcium 24mg
 -Potassium 20mg

11. Ingredients :
 -Water.
 -reconstituted.
 -Apple juice.
 -Sugar Co2 (290).
-Acidity regulators(330,296).
 -Antioxidant (300).
 -Contains added permitted
class II preservative
(211,224).
 -And natural identical
flavouring substance
(apple).

12. ADVERTISING AGENCY :

13. Television Ads..
Creativeland asia
With saif ali khan
(commercial)

14. Grey worldwide
(india)
 Television song
 Refrigerator song
 Welcome back
 Spin the bottle
 Season’s greetings
 Arrival
 Donate your ice
 Tossed salad

15. Presented by : -
 Aashi sharma
 Muskaan ray
 Sweta sinha
 Nikhil raj
 Gaurav kumar