1. AMIRA'S ASSOCIATES FOR DURGA PUJA CELEBRATION AT DELHI & KOLKATA
AMIRA participated at the Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata.
AMIRA occupiedthe most prominent place at the Deshbandhunagar beguiati premises where the puja
took place. AMIRA's greeting banners were all over the place. The concept of this association was that
Durga Puja festival is a great platform to connect with a rice eating audience and create brand visibility
as well as induce trials with prospective consumers. This also gives us an opportunity to greet all our
customers, cunsumers connect a loyal bond with brand and exchange festive greetings.
AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an
exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a
special focus on the product and brand awareness. Special schemes were being run on the premium
brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira
Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms
of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira
Basmati Rice wherein veg-pulav was served to the customers to have real time experience before
purchasing the same.