3. BURLY
BURLY IS INTRODUCED IN MARKET TO GIVE PEOPLE
New Fragrance
More Refreshing
Complete 24 HOURS
performance
without being fade
4. SOWT ANALYSIS
Strength
• Target
market's
population
density.
• Affordable
price
• Good
distribution,
promotion
and campaign
for customer
• Product lines
Opportunity
• limited edition
fragrance
• promotion in
gym, sports
event, saloon,
universities
etc.
Weakness
• Urban
oriented
market
• Competition
from internal
brands
• Low product
awareness
Threat
• It can be
copied by
other
competitors
• Seasonal
sales
• Usage of
chemicals
5. SEGMENTATION
Demographic
• Income : Medium
to high
• Life-cycle stage
:Teens to Mature
• Age : 15 - 38
Psychographi
c
• Lifestyle : Self-look
conscious ,
Corporate, Sports
and travel based
Geographic
Consumer Density :
High
Behavior
Benefit sought :
• Fresh and attractive smell
• Long lasting freshness
• dryness
• Less sweat
• Clinical beneficial factors
13. VALUE BASED PRICING
According to the estimated value of our
product to the customer rather than the
cost of the product
Our customers prefer the price range
BDT 250- 300
14. PENETRATION PRICING
HERE, DIAGRAM OF THE PRICE
Price
Size
Flavor
Brand
Burl
y
Fresh Blast
150 ml
260 BDT
Maximum
Confidence
150 ml
290 BDT
Xtreme
Fresh
150ml
390BDT
15. Comparison of price within competitive brands of deodorant market
BRAND
FLAVOR
NIVEA
(150ML)
KOOL
(150ML)
DENIM
(150ML)
ADIDAS
(150ML)
BURLY
(150ML)
FRESH AND COOL 260 BDT 220 BDT 220 BDT 250 BDT 260 BDT
( Maximum
Confidence )
SCENT 250 BDT 220 BDT 220 BDT 250 BDT 260 BDT
(Fresh Blast )
EXTRA FRESH
(Sport)
800 BDT 390 BDT
(Xtreme
Fresh)
