New product branding
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Title: New Product Branding Product: Deodorant Course: MKT202 Faculty: Omar Nasif Abdullah (ONF) North South University, Dhaka, Bangladesh.
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Do check it
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- The business aims for leadership, sustainability, and green practices. Customer expectations are the top priority over profit.
- The target markets are middle, higher-middle, and higher-income families, as well as hospitals and shops. The product will be offered in different sizes at affordable price points.
- Marketing strategies will create awareness of the product's benefits like being natural and environmentally friendly compared to competitors.
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This document analyzes the market for Horlicks, a health drink produced by GSK. It conducts a SWOT analysis of Horlicks and its competitors. A survey of 120 individuals found that Horlicks has the highest market share overall, though it is losing some ground among younger consumers. The document recommends that GSK enhance Horlicks' sales through promotions and build its brand among children to maintain its leadership position amid increasing competition.
Body Shop Entering Tier 2 city( India)
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
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Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
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McDonald's has built strong brand equity over the years through consistent marketing activities and branding elements. The brand is recognized worldwide for its iconic Golden Arches logo, red and yellow colors, and "I'm Lovin' It" slogan. McDonald's serves over 68 million customers daily across its 35,000 locations in 119 countries. Through maintaining consistency in operations, innovating new products, and focusing on quality service, McDonald's has created strong consumer connections to the brand.
Body shop
The Body Shop is a British cosmetics company founded by Dame Anita Roddick with over 2,000 stores globally. It is known for its ethical values around environmental protection and using natural ingredients. While owned by L'Oreal, The Body Shop's values are largely unchanged. It distributes through both franchise and corporate-owned stores, and closely monitors franchisees' use of its brand to ensure consistent messaging.
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The document summarizes a marketing plan submitted by Group 5 for launching a new deodorant brand called ARMOUR. The key points are:
1) ARMOUR aims to become the leading deodorant provider globally and achieve 3% market share in the next 3 years.
2) The deodorant market is highly competitive but growing at 10-11% annually. There is an opportunity to focus on skin-friendly and whitening sprays.
3) The marketing plan proposes positioning ARMOUR as a skin friendly deodorant. An integrated marketing strategy including ATL, BTL promotions and digital marketing is recommended to target customers aged 16-35.
Soap case study
These was a case study about the soap which failed in market to sustain.
With new strategics how it would be relaunch again is explained by the below presentation.
Do check it
mayanknewproduct-150815074920-lva1-app6891.pdf
The document summarizes a product launch plan for a hypothetical deodorant brand called Assorted by the startup company Redolence Pvt. Ltd. The plan discusses segmenting the target market to urban working professionals aged 20-50 years in major Indian cities. It outlines the marketing mix strategies including pricing the 180ml product at Rs.180 with margins for wholesalers and retailers. Distribution will utilize both organized retailers and traditional stores. Promotion will use various media like newspapers, magazines, and events. The objective is to become the market leader in India and potentially expand worldwide.
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The document provides an overview of the product launch plan for "Assorted", a new deodorant product under the hypothetical startup Redolence Pvt. Ltd. The plan involves launching the dual-scent deodorant nationally in India, targeting urban working professionals aged 20-50. Key aspects of the marketing mix include positioning the product as a 2-in-1 deodorant, pricing it at Rs. 180 per 180ml bottle, distributing it through retailers and supermarkets, and promoting it through various advertising channels.
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The document summarizes a business plan for producing and selling an herbal aerosol spray called NEEM aerosol. Some key points:
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New product branding
- 1. TEAM PATHFINDERS Name Student ID Sanjida Kabir Nilima Manju Arni Mahdi Hasan Khan Anamul Hassan
- 3. BURLY BURLY IS INTRODUCED IN MARKET TO GIVE PEOPLE New Fragrance More Refreshing Complete 24 HOURS performance without being fade
- 4. SOWT ANALYSIS Strength • Target market's population density. • Affordable price • Good distribution, promotion and campaign for customer • Product lines Opportunity • limited edition fragrance • promotion in gym, sports event, saloon, universities etc. Weakness • Urban oriented market • Competition from internal brands • Low product awareness Threat • It can be copied by other competitors • Seasonal sales • Usage of chemicals
- 5. SEGMENTATION Demographic • Income : Medium to high • Life-cycle stage :Teens to Mature • Age : 15 - 38 Psychographi c • Lifestyle : Self-look conscious , Corporate, Sports and travel based Geographic Consumer Density : High Behavior Benefit sought : • Fresh and attractive smell • Long lasting freshness • dryness • Less sweat • Clinical beneficial factors
- 7. PRODUCT
- 8. Burly Maximum Confidence Quality Features FeaturesFeatures QualityQuality - Fresh and Cool - Dry Impact - Control Sweat - Odor Protection - Extra Freshness & Confidence - Clinical Protection Fragrance of Timber & Mint Burly Xtreme Fresh Burly Fresh Blast Fragrance of Oud Wood & Dark Vanilla Fragrance of Avocado & Spruce 24 HOURS COMPLETE PROTECTION
- 9. BURLY LOGO fresh and bold inside
- 10. PRODUCT PACKAGING Burly Maximum Confidence Burly Xtreme Fresh Burly Fresh Blast
- 11. PRODUCT LINE AND MIXES BURLY Xtreme Fresh 150ml Fresh Blast 150ml Maximum Confidence 150ml
- 12. PRICE
- 13. VALUE BASED PRICING According to the estimated value of our product to the customer rather than the cost of the product Our customers prefer the price range BDT 250- 300
- 14. PENETRATION PRICING HERE, DIAGRAM OF THE PRICE Price Size Flavor Brand Burl y Fresh Blast 150 ml 260 BDT Maximum Confidence 150 ml 290 BDT Xtreme Fresh 150ml 390BDT
- 15. Comparison of price within competitive brands of deodorant market BRAND FLAVOR NIVEA (150ML) KOOL (150ML) DENIM (150ML) ADIDAS (150ML) BURLY (150ML) FRESH AND COOL 260 BDT 220 BDT 220 BDT 250 BDT 260 BDT ( Maximum Confidence ) SCENT 250 BDT 220 BDT 220 BDT 250 BDT 260 BDT (Fresh Blast ) EXTRA FRESH (Sport) 800 BDT 390 BDT (Xtreme Fresh)
- 16. PLACE
- 17. OUR PRODUCT WILL BE AVAILABLE Local Shops SupermarketsRetail Stores Metro cities will be our main target
- 18. CONVENTIONAL MARKETING CHANNEL Manufacturer Wholesaler Retailer Customer
- 19. PROMOTION
- 20. INTEGRATED MARKETING COMMUNICATION • Press release • Buzz Marketing • Booth inside selling • Price off • Sample Distribution • Event Marketing • Event Sponsoring • Television • Newspaper • Billboard • Internet Advertising Sales Promotion Public Relation Personal Selling
- 21. Any Question?
- 22. THANK YOU